ChatGPT is about to integrate Bing and leave Google in the dust

Satya Nadella
(Image credit: Microsoft)

ChatGPT, the AI chatbot, is about to get a significant upgrade, adding Bing as its search engine and further cementing the growing relationship between Microsoft and ChatGPT developer OpenAI.

Microsoft announced the integration during its Build 2023 keynote on Tuesday stating that Bing is coming to ChatGPT as the default search experience. The announcement came amid a flurry of AI-related announcements, including the introduction of the GPT-4-based Windows Copilot coming to Windows 11 in June.

"We're bringing search grounding and Bing to ChatGPT," said Microsoft CEO Satya Nadella during his keynote.

Bing won't suddenly appear in ChatGPT. Its availability is based on a plugin Microsoft built for the ChatGPT platform and will start on the premium ChatGPT+ (which is based on GPT-4). Nadella said it will arrive on the free version of ChatGPT "soon."

ChatGPT with Bing

ChatGPT (Image credit: Microsoft)

While not much is known about this search update, it's clearly a big deal. First of all, this gives ChatGPT direct access to information newer than GPT-3's September 2021 training cut-off date. Nadella repeatedly referred to this integration as "grounding."

"ChatGPT is the most fast-growing consumer app we've ever seen and search grounding is a key feature so that all the information is current and grounded by what you have from the crawl and the index," explained Nadella.

However, to what exact degree Bing's search results and ChatGPT large language model (LLM) responses will be integrated is unclear. What Microsoft does say in a release is that ChatGPT answers "will be grounded by search and include citations." As most ChatGPT users know, the LLM typically does not cite its sources or offer direct links to related web-based information. Search integration could also cut down on ChatGPT's propensity for hallucinations.

ChatGPT with Bing

ChatGPT with Bing (Image credit: Microsoft)

Bing AI, which Microsoft introduced earlier this year and that is based on a bespoke version of GPT-4, does include links and citations. In other words, for those uninterested in visiting Bing AI, they'll soon have the best of both worlds on ChatGPT.

Naturally, OpenAI's apparent choice of Bing search over the industry leader is quite a blow to Google. On the other hand, Google is busy building its own powerful LLM system Bard that, as it demonstrated at Google I/O 2023, will soon integrate the ability to search based on images, code, export content, and work with maps. It still doesn't fully integrate Google Search, but that's only a matter of time. Basically, even with Bing integration, ChatGPT has probably grabbed just a slim lead over Bard.

What if Bing is not your search engine of choice? We've asked Microsoft if you can choose a different search engine – assuming Google builds a plugin– and will update this post with its response.

Update 5-23-2023 2:30 PM ET: Microsoft got back to us shortly after we posted this story with answers to all of our questions:

TechRadar: After you select the plugin, is the integration seamless? Or do Bing results appear separately from ChatGPT responses? 
Microsoft: Yes, the integration is seamless, and the web results are part of the chat response from ChatGPT.

TR: Can you choose a different search engine (Google)? Bing is the default search experience in ChatGPT.
Microsoft: I would defer to OpenAI for the latest around how developers can take advantage of plugins for ChatGPT more broadly.

TR: Once the plugin is enabled, are the citations threaded into the ChatGPT results?
Microsoft: Yes, citations are a part of the chat response in the ChatGPT results. You can click on a citation to learn more.

TR: Does this mean that ChatGPT will now have access to data newer than Sept. 2021 and does that change the quality of its responses?
Microsoft: Yes, with Bing as the default search experience, ChatGPT responses are now grounded in current data making responses more up to date.

Lance Ulanoff
Editor At Large

A 38-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.

Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Ryan, the Today Show, Good Morning America, CNBC, CNN, and the BBC.