Hip-hop superstar producer Dr Dre is on a mission to change the entire digital music landscape.
The rapper already has a range of earphones out called 'Beats', but now HP is looking to link-up with Dre and offer its customers who buy its premium-priced laptop range Beats headsets and Beats software. An offer that should take place, in the US at least, some time in the Autumn.
Fix the entire chain
This is just the start of Dr Dre's musical odyssey, however, with his partner-in-musical-crime Interscope Chairman Jimmy Iovine telling CNET that they want to re-evaluate the "digital music ecosystem," explaining: "We have to fix the entire chain. Our position is to go to all the sources and try to improve sound and educate people...We can't put anything weak in the line.
"Whoever puts out things that sound bad shouldn't be as cool as something that sounds great."
Iovine recognises that there it will be an uphill struggle to educate people who don't know their 128Kbps from their 256Kbps, noting that: "The question is how do you take a doggy door and turn it into a garage door? How do you take something that has a small audience (the market for high quality sound) and push it out to the mainstream?"
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.