Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
AirPods Pro 3 just crashed to a record low price ahead of Super Bowl Sunday — quick!
Apple's AirPods Pro 3 have dropped to an all-new lowest seen price, only on Verizon – and they'll make for an amazing half-time show…
The 'most capable and best-looking mainline Apple Watch' is back to a record-low price on Amazon
The Apple Watch Series 11 is the best Apple Watch for most people, and it's just hit a record low once more on Amazon.
iPhone users are getting a new feature to protect their privacy in iOS 26.3
The iOS 26.3 update includes a new Limit Precise Location feature designed to protect your privacy.
Apple just made some major changes to how you buy a Mac online
Buying a Mac or MacBook through the Apple Store is now much more like buying an iPhone or iPad.
Apple just patched some versions of iOS that are over a decade old - so you might want to hold on to your old iPhone for a bit
Apple updates iOS 12 and 15 certificates to maintain essential services, keeping decade-old devices functional in limited roles.
How the heck did phones become so boring? Looking at you, Apple and Samsung — but at least there’s hope on the horizon
Big phone makers should follow Nothing’s example of avoiding pumping out boring phones year after year.
ICYMI: the week's 7 biggest tech news stories for January 31, 2026
Here are the biggest tech news stories from Whoop, Netflix, Samsung, OpenAI, and more for January 31, 2026.
5 of the most important iPhone apps to install first
If you have an iPhone then these five apps are near-essential additions, that could make your life easier, drier, and more secure.
