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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
iPhone Ultra dummy units just leaked — and they point to a ‘major downgrade’
Dummy units of Apple’s iPhone Ultra folding phone have been leaked in a new YouTube video.
This is the year Apple (finally) breaks into the enterprise
Apple is no longer an enterprise outlier
MacBook Pro M4 vs Mac Studio M2: which Mac is best for you?
How do these Macs match up? You might be surprised.
MacBook Pro M4 vs iMac M4: which Mac is best for you?
Refer to these as "budget Macs," but remember they are still very powerful machines.
MacBook Pro 14-inch (M4) vs MacBook Pro 16-inch (M4): Which is the one for you?
The 14-inch MacBook Pro (M4) and 16-inch MacBook Pro (M4) are almost the same, but key differences remain.
'I don’t believe we’ll hit AGI' — Steve Wozniak explains his AI skepticism
'I don’t believe we’ll hit AGI' — Steve Wozniak has some major AI skepticism, and a love of the slimmest iPhone.
MacBook Pro M4 vs Mac Pro M2: which Mac is best for you?
Apple calls a lot of its products "Pro." How do the MacBook Pro and Mac Pro compare? It's complicated.
5 Dolby Atmos albums to listen to on Apple Music
Just got Apple Music? I think you should stream these Dolby Atmos-supported albums to kick-start your membership.
