Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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Apple rumored to use Google Gemini AI models to power Siri, and here's why I think that would be great news for iPhone users
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The true pro tax: M5 Pro vs. M5 Max - why that extra 275GB/s of memory bandwidth is worth thousands of dollars for video and AI workflows
A future M5 Max chip’s extra 275GB/s of memory bandwidth could save professionals thousands of dollars in time and costs on AI and video projects.
I was ready to buy an Apple Watch Ultra 3 – here’s why I’m getting a Series 11 instead, for a fraction of the cost
I'm going to save myself hundreds by downgrading to an Apple Watch Series 11 instead of upgrading to an Apple Watch Ultra 3 this year
With the rumored OLED upgrade for the iPad Air, Apple has the chance to make the best general-purpose tablet ever
The iPad Air has been tipped for a major display upgrade – and I think Apple has the chance to do something incredible with it.
3 new colors are rumored for the iPhone 18 Pro next year – and they're not Apple's usual choices
Apple is apparently thinking about new colors for its flagship phones, and we haven't seen two of them before.
Stop! Should you upgrade your M1 Max Apple Mac to the M5? GPU and memory bandwidth data reveal the surprising answer
Before upgrading from an M1 Max Mac to an M5 model, read how GPU count memory speed and AI processing shape real world results.
