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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Amazon's early Prime Day TV deals are almost too good to be true — shop record-low prices on best-selling 4K and QLED TVs from $69.99
Early Prime Day TV deals are live, and I've rounded up the best offers, which include record-low prices on Amazon's best-selling 4K and QLED TVs from just $69.99.
Prime Day starts now with these savings of up to 65% on Amazon devices — Echo, Ring, Fire TV, and more from $12.99
I've picked out 16 of the best early Prime Day deals at Amazon, including savings of up to 65% on these popular and best-selling Amazon devices.
Sihoo office chair deal: This $160 early Prime Day upgrade packs a high-end feature I rarely see at this price
I test office chairs for a living and adaptive lumbar support for all-day comfort at this price doesn't come around very often.
Amazon and Walmart are battling it out to list the lowest price ever on the 'near-perfect' Apple AirPods Pro 3 — they've just hit $169
The AirPods Pro 3 have just hit a record low of $169 at Walmart — I was wrong about these 'near-perfect set of noise-cancelling earbuds' getting cheaper.
I test office chairs that cost thousands for a living — but I’d buy this budget seat instead (and it's just been price-matched at Amazon ahead of Prime Day)
I've used the Boulies EP200 for over 18 months and it's still the best value office chair around for work and play.
Amazon has slashed prices on AeroPress kit, in time for Father's Day
If you haven't sorted your Father's Day gift yet, Amazon has come to your rescue.
CEO of Nothing Carl Pei says phone prices might be as good as they’ll get
CEO of Nothing, Carl Pei, says prices might be as good as they’ll get for a while, and that we’re better off acting fast to avoid disappointment.
The Breville Barista Express falls to a record-low price ahead of Prime Day, so it might finally be the time I upgrade my home coffee maker
This discount on the 4.5-star-rated coffee machine has caught my eye
