YouTube Shorts gains an edge over TikTok thanks to new music video remix feature
Creators can now incorporate their favorite clips into content
YouTube is revamping the Remix feature on its ever popular Shorts by allowing users to integrate their favorite music videos into content.
This update consists of four tools: Sound, Collab, Green Screen, and Cut. The first one lets you take a track from a video for use as background audio. Collab places a Short next to an artist’s content so you can dance alongside it or copy the choreography itself. Green Screen, as the name suggests, allows users to turn a music video into the background of a Short. Then there’s Cut, which gives creators the ability to remove a five-second portion of the original source to add to their own content and repeat as often as they like.
It’s important to mention that none of these are brand new to the platform as they were actually introduced years prior. Green Screen, for instance, hit the scene back in 2022 although it was only available on non-music videos.
Remixing
The company is rolling out the remix upgrade to all users, as confirmed by 9To5Google, but it’s releasing it incrementally. On our Android, we only received a part of the update as most of the tools are missing. Either way, implementing one of the remix features is easy to do. The steps are exactly the same across the board with the only difference being the option you choose.
To start, find the music video you want to use on the mobile app and tap the Remix button. It’ll be found in the description carousel. Next, select the remix tool. At the time of this writing, we only have access to Sound so that’ll be the one we’ll use.
You will then be taken to the YouTube Shorts editing page where you highlight the 15-second portion you want to use in the video. Once everything’s sorted out, you’re free to record the Short with the music playing in the back.
Analysis: A leg over the competition
The Remix feature’s expansion comes at a very interesting time. Rival TikTok recently lost access to the vast music catalog owned by Universal Music Group (UMG), meaning the platform can no longer host tracks by artists represented by the record label. This includes megastars like Taylor Swift and Drake. TikTok videos with “UMG-owned music” will be permanently muted although users can replace them with songs from other sources.
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The breakup between UMG and TikTok was the result of contract negotiations falling through. Apparently, the social media platform was trying to “bully” the record label into accepting a bad deal that wouldn’t have adequately protected artists from generative AI and online harassment.
YouTube, on the other hand, was more cooperative. The company announced last August they were working with UMG to ensure “artists and right holders would be properly compensated for AI music.” So creators on YouTube are safe to take whatever songs they want from the label – for now. It's possible future negotiations between these two entities will turn sour down the line.
If you're planning on making YouTube Shorts, you'll need a smartphone with a good camera. Be sure to check out TechRadar's list of the best iPhone for 2024 if you need some recommendations.
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Cesar Cadenas has been writing about the tech industry for several years now specializing in consumer electronics, entertainment devices, Windows, and the gaming industry. But he’s also passionate about smartphones, GPUs, and cybersecurity.