Black Friday deals 2024: date and deals to expect

Black Friday deals 2024
(Image credit: Future)

While you still might be recovering from last year's holiday season, like it or not, the 2024 Black Friday deals event will be here before you know it. It's my job to start preparing now so I can help you find all the best offers, which is why I've created this guide with everything you need to know about this year's sale, such as the date, when sales start, and what deals you can expect.

According to Adobe Analytics, last year's Black Friday sale was bigger than ever despite economic uncertainty, with over 222.1 Billion dollars spent, a 4.9% increase compared to the previous year. This year's Black Friday date occurs on Friday, November 29, the day after Thanksgiving, and we predict it will be another record-breaking shopping event.

Based on previous years, we should start to see Black Friday deals as early as October, thanks to Amazon's 2nd Prime Day sale, which acts as a kick-off to the holiday shopping season. That means you get two months of impressive deals from retailers like Best Buy, Amazon, Walmart, Target, Home Depot, and so much more.

As a deals editor for TechRadar who's been covering Black Friday for half a decade, it's my job to help you find all the best Black Friday deals, analyzing each price and comparing offers to ensure you're buying a genuine bargain. I'll be updating this guide leading up to Black Friday so you can ensure this page is filled with all the latest Black Friday news.

Black Friday 2024: key information

person using a digital generated phone with black friday on the screen

(Image credit: McLittle Stock)

When is Black Friday 2024?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the way of the week stays the same: it's always the Friday after Thanksgiving.

Like in years past, Black Friday deals actually start as early as October as retailers launch early sales, trying to stretch out the holiday shopping season. Amazon's October Prime Day sale is usually the kick-off to early Black Friday deals, as retailers like Walmart, Best Buy, and Target launch competing sales. 

When do Black Friday deals start?

While Black Friday proper lands on November 29 this year, we should start to see deals popping up as early as October, thanks to Amazon's 2nd Prime Day sale. Based on previous years, we predict that Amazon's October Prime Day sale will take place on October 8 and 9, which means Black Friday deals should start immediately after the 48-hour sale.

While the old adage is that retailers reserve their best Black Friday deals for Black Friday proper, that hasn't been the case in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best early deals in this guide. I'll be tracking all the early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.

What Black Friday deals can you expect?

Black Friday is the biggest shopping event of the year, thanks to such a wide variety of items on sale from hundreds of online retailers. Some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending, according to Adobe Analytics. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices that you won't find outside of Black Friday. Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets, and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.

As a deals editor who's been covering Black Friday for over half a decade, the most popular Black Friday deals I see every year are cheap big-screen 4K TVs and OLED displays, robot vacuums, Amazon's smart home devices, AirPods, air fryers and gaming consoles. I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.

Black Friday 2022: our buying advice

Woman entering credit card details on a laptop

(Image credit: Getty)

Where to find the best Black Friday deals?

Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the very best bargains from the bunch. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.

Amazon is a Black Friday favorite, not only because they typically offer the most competitive prices, but they also offer the biggest change of products. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys - Amazon is likely to offer Black Friday deals on the product you're after.

Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair. It can be overwhelming with so many retailers and promotions, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available. If you're looking to shop for bargains right now, I've listed the most popular online retailers below, with current offers.

Amazon: daily deals on tech, home items, clothing, and more
Best Buy: savings on 4K TVs, laptops, and headphones
Dell: save on best-selling Inspiron and XPS laptops
Home Depot: save on tools, appliances, furniture, and more
Kohl's: save on clothing, shoes, and accessories for the whole family
Lowe's: appliance deals from Samsung, Whirlpool and LG
Target: save on furniture, tech, and clothing for the whole family
Walmart: save on TVs, laptops, kitchen appliances, and more

Why is it called Black Friday

Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work. 

At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season. 

In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.

Last year's best Black Friday deals

You can see last year's best Black Friday deals, which give us a good idea of what will be on sale at the 2024 event. You'll find the top deals on TVs, laptops, Apple devices, appliances, vacuums, and mattresses from brands like Samsung, LG, Roomba, Keurig, Ninja, and Bose.

Black Friday deals: TVs

Hisense 65-Inch U6K Series mini-LED 4K TV: $799.99

Hisense 65-Inch U6K Series mini-LED 4K TV: was $799.99 now $498 at Amazon
If you're looking for a big-screen budget TV this Black Friday, you aren't going to get much better than this Hisense 65-inch 4K TV on sale for an incredible price of just $498. The U6 Series TVs are Hisense's least expensive models with mini-LED backlighting, plus a QLED display, full-array local dimming, and support for Dolby Vision and HDR10+ high dynamic range. Jump on this deal before it's gone.

Samsung Q80C 85-inch QLED 4K TV:$2,197$1,997 at Amazon

Samsung Q80C 85-inch QLED 4K TV: was $2,197 now $1,997 at Amazon
We described this as offering "maximum picture quality for your buck" in our review, which is exactly what you want from a Black Friday TV – and is especially what you want from a huge TV since you'll definitely notice any flaws. This is a bright QLED TV with great contrast, superb 4K detail, and great gaming features. This isn't a new deal for Black Friday – it's been this price for a few weeks – but it's still an excellent buy.

Samsung 75-inch 4K Smart Tizen TV (2022):  $749.99

Samsung 75-inch 4K Smart Tizen TV (2022): was $749.99 now $579.99 at Best Buy
This Samsung Crystal 4K smart TV was a best-seller at last year's Black Friday sale, and Best Buy currently has the 75-inch model on sale for a record-low price of $579.99. This 4K UHD TV  packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support - all for under $600, which is an incredible deal.

LG 86-inch UR7800 Series 4K UHD Smart webOS TV: was $1,249.99

LG 86-inch UR7800 Series 4K UHD Smart webOS TV: was $1,249.99 now $899.99 at Best Buy
If you're looking for a massive display in today's Black Friday TV deals, Best Buy has this 86-inch LG UR7800 Series 4K TV on sale for $899.99. You're getting a premium picture thanks to LG's α5 AI processor Gen6, plus webOS 23 for seamless streaming from your favorite apps and compatibility with Alexa and the Google Assistant for hands-free control.

Samsung S90C 65-inch 4K OLED TV:$2,599

Samsung S90C 65-inch 4K OLED TV: was $2,599 now $1,599.99 at Samsung
Our Samsung S90C review awarded this TV five stars out of five, praising its gorgeous picture and gaming features. Its screen is brighter than other OLED TVs at the same price, and it has great built-in sound, so it's just fantastic value. This is the cheapest price it's ever been (though only by a little).

Sony A95K QD-OLED 55-inch 4K TV: $2,799.99 $1,699.99 at Best Buy

Sony A95K QD-OLED 55-inch 4K TV: was $2,799.99 now $1,699.99 at Best Buy
This is an absurd deal and offers incredible value for money for PS5 (or Xbox Series X) players or, well, anyone looking for a top-tier 4K TV this winter. This won countless awards and critical acclaim last year and remains one of the best TVs ever made for gaming. If our calculations are correct, this price beats its lowest ever by a whopping $600!

LG C3 65-inch OLED TV (2023): $2,499.99$1,599.99 at Best Buy

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,599.99 at Best Buy
You can get the all-new 65-inch LG C3 OLED TV on sale for $1,599.99 at Best Buy. That's a whopping $900 discount and the lowest price we've ever seen. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $2,000, which is a fantastic value for a 2023 OLED display.

Black Friday deals: Apple devices

Apple AirTag 4 pack: $99

Apple AirTag 4 pack: was $99 now $79 at Amazon
The Apple AirTag is the best-selling gadget on Amazon and rarely gets discounted, but Amazon has the 4-pack on sale for $79 - the lowest price we've seen all year. If you tend to misplace your keys, luggage, or wallet, just attach the AirTag to anything you don't want to want to lose, and your iPhone will locate the item.

Apple AirPods (2nd Generation): was $159

Apple AirPods (2nd Generation): was $159 now $89.99 at Amazon
If you're looking to grab today's cheapest AirPods deal, Amazon has the best-selling AirPods 2 on sale for $89.99. That's the best deal you can find right now and fantastic value for a pair of Apple's premium earbuds. This deal is highly recommended if you want new AirPods and don't need noise-canceling technology.

Apple Watch SE (2nd Gen, GPS): $249

Apple Watch SE (2nd Gen, GPS): was $249 now $179 at Amazon
Eying up that Apple Watch 9 but don't want to pay a premium? The latest Apple Watch SE is a fantastic choice, and right now, it's at its lowest-ever price at Amazon. Sure, the SE 2 doesn't feature the always-on display or ECG of the Series 8, but it's a superb device that's more than capable of all the essentials. You can check out our Apple Watch SE 2 review for why we awarded this model four and a half stars out of five. 

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Apple iPhones at Verizon: get a free iPad and Apple Watch with an unlimited plan
Verizon's headline Black Friday deal is here, and it's offering a free 10th gen iPad 10.9 and a free 2nd-gen Apple Watch SE. These freebies alone are worth $780 by themselves, so this is a significant addition to the host of already awesome trade-in rebates of up to $1,000 on the iPhone 15 series. The caveat here, however, is that you'll still need an unlimited data plan to be eligible for this saving. 

MacBook Air 13-inch (M1):$999.99

MacBook Air 13-inch (M1): was $999.99 now $749.99 at Amazon
The 2020 Apple MacBook Air with an M1 chip is a little old now, but it's still one of the best laptops ever made - and Amazon has the laptop on sale for a record-low price of $749.99. Our MacBook Air M1 review awarded the device 4.5 stars out of five, where we particularly praised Apple's premium device for its speed, responsiveness, beautiful design, and long-lasting battery life.

Black Friday deals: Computing

HP 15.6-inch laptop: $249.99

HP 15.6-inch laptop: was $249.99 now $199.99 at Walmart
Looking for a cheap but capable laptop in today's Black Friday deals? Walmart has this 15.6-inch HP laptop on sale for just $199.99. The 15.6-inch display makes it more portable compared to the larger screen options, but it still offers a reasonable level of performance thanks to the Intel processor, 4GB of RAM, and speedy 128GB SSD.

HP Chromebook X360 14-inch 2-in-1: $329

HP Chromebook X360 14-inch 2-in-1: was $329 now $199 at Walmart
With an Intel Celeron processor and 4GB DDR4 RAM, this Chromebook isn't going to be setting any records, but it's a great 2-in-1 for young students who'll love the splash of teal color on the outside, while you'll love that it's $40 off at Walmart for Black Friday.

Dell Inspiron 15 3511: $529.99

Dell Inspiron 15 3511: was $529.99 now $359 at Amazon
A gorgeous 15.6-inch laptop perfect for students and office workers, the Inspiron 15 3511 has the flexibility needed to carry you through whatever work and school can throw at you. A bright 1080p LED display and 11th-gen Intel CPU plus a great selection of ports (including HDMI for connecting a second display) mean you can tackle any task with ease.

Asus TUF 15.6-inch gaming laptop: was $1,399

Asus TUF 15.6-inch gaming laptop: was $1,399 now $979.99 at Best Buy
This heavily reduced Asus TUF is easily one of the cheapest laptops we've ever seen to feature the speedy new RTX 4070 graphics card. This GPU, combined with a 12th-gen Intel Core i7 chipset, 16GB of RAM, and a 1TB SSD means this Asus is packing some serious gaming chops under the hood. While it's not at the very cutting edge of components or overall design, you're getting almost unbeatable bang for the buck here with this Asus, thanks to a healthy $300 discount at Best Buy. 

MacBook Air 15-inch (M2):$1,299

MacBook Air 15-inch (M2): was $1,299 now $1,049 at Amazon
Amazon dropped the latest 15-inch MacBook Air to $1,049 - the lowest price we've ever seen. No surprises - we're huge fans of this model at TechRadar and awarded it four stars out of five during our Apple MacBook Air 15-inch (2023) review. While it is essentially just an upscaled version of the 13-inch machine, that's by no means a bad thing when you consider the outstanding M2 processor inside. If you can make use of the bigger 15-inch display, this deal is absolutely recommended.

Black Friday deals: Smart home

Chamberlain Smart Garage Control: $29.98

Chamberlain Smart Garage Control: was $29.98 now $24.98 at Amazon
The handy Chamberlain smart garage control allows you to open and close your garage from anywhere, and the best part? It's on sale for just $24.98. You can also set a schedule to make sure your garage is always closed at night and receive notifications anytime your garage door is opened or closed.

Amazon Fire TV Stick with Alexa Voice Remote: $39.99

Amazon Fire TV Stick with Alexa Voice Remote: was $39.99 now $19.99 at Amazon
Get Amazon's best-selling Fire TV Stick on sale for a record-low price of $19.99 at Amazon's Black Friday deals event. The HD streaming player allows you to enjoy tens of thousands of channels, apps, and Alexa skills and features an Alexa voice remote, plus support for Dolby Vision, HDR, HDR10+, and Amazon Alexa for hands-free control.

All-new Fire TV Stick 4K Max: $59.99

All-new Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon
This is the lowest price we've seen for Amazon's premium streaming device for Black Friday. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience.

All-new Echo Show 5 (2023): $89.99

All-new Echo Show 5 (2023): was $89.99 now $39.99 at Amazon
You can get the all-new Echo Show 5 on sale for $39.99  - that's a massive 56% discount and a new record-low price. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals, so you can listen to podcasts, movies, music, and more with the help of Amazon Alexa.

Echo Dot (5th generation):$49.99

Echo Dot (5th generation): was $49.99 now $22.99 at Amazon
Amazon's best-selling Echo Dot is down to its lowest price ever in today's Black Friday deals. Amazon's latest model Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free.

Amazon Echo (4th Gen): was $99.99

Amazon Echo (4th Gen): was $99.99 $54.99 at Amazon
The Amazon Echo is a more robust smart speaker, and today's Black Friday deal brings the price down to $54.99 - just $5 more than the record-low we saw during Black Friday.  The powerful speaker delivers rich sound that adapts to any room and works with Amazon Alexa to become a smart home hub.

Black Friday deals: headphones

Beats Studio Buds: $149.95

Beats Studio Buds: was $149.95 now $89.95 at Amazon
The Beats Studio Buds are the best Beats earbuds you can buy, and Amazon now has the earbuds down to $99.95 – just $10 more than the record-low price. You're getting Active Noise Cancelling technology, a comfortable fit, and decent audio performance. Compared to Apple's AirPods Pro 2 (which are regularly priced at $234), this deal is a great alternative for premium earbuds under $100.

Beats Studio Pro: $349

Beats Studio Pro: was $349 now $169.99 at Amazon
This massive saving makes Beats' newest, July 2023 over-ears a whopping 51% cheaper than they were at launch – a return to their lowest-seen price during Amazon's Prime Day event. They're gorgeous looking, easy to use and the sound is good, (read about it in our Beats Studio Pro review) so if the lack of multipoint and wearer detection doesn't bother you, this is a solid deal. 

Bose QuietComfort Earbuds II:$299$199 at Amazon

Bose QuietComfort Earbuds II: was $299 now $199 at Amazon
If you want the best noise-blocking power, you can get for the price, these deliver it. They also sound superb and have a ton of useful smart features. But the headline is the noise cancellation, and you can't get better for under $200. Actually, you basically can't get better, period. Oh, and this is the cheapest they've ever been – we'd be surprised if they go any lower.

Black Friday deals: Mattresses

Nectar Serenity weighted blanket: $149$63 at Nectar

Nectar Serenity weighted blanket: was $149 now from $63 at Nectar
Cozy and soothing, the Nectar Serenity weighted blanket contains pockets full of glass beads that apply gentle pressure across the body. Right now, you can save up to an extra 6% on a Nectar Serenity weighted blanket with our exclusive link. That's a standard 15lb blanket for a very calming $63.

Saatva Classic mattress: $1,095$695 at Saatva
Exclusive:

Saatva Classic mattress: was $1,095 now from $695 at Saatva
Exclusive:
The Saatva Classic is a luxurious innerspring hybrid mattress that's available in three different sleep feels and two sizes, and it sits in the #1 spot of our best mattress ranking. Our testers found it was comfortable in all sleeping positions, and well-suited to hot sleepers and people with back pain. The extras are great too: you get a 365-night trial and lifetime warranty. Click any of the links on this page to unlock an exclusive $400 discount, which means a queen size is currently $1,595.

Nectar Memory Foam mattress:

Nectar Memory Foam mattress: now from $359 at Nectar
The Nectar is a great all-rounder memory foam mattress that will suit plenty of tastes and sleep styles. Right now there's a flash sale that knocks 40% off everything, which takes the price of a queen down to $659. Our reviewers found this mattress delivered good pressure relief and motion isolation, making it a good choice for anyone with achy joints, or who shares a bed with a partner. It comes with a lifetime warranty and a year's risk-free trial, so you'll have plenty of time to make sure it suits you. 

Helix Midnight mattress: $936

Helix Midnight mattress: was $936 now from $702, plus additional free bedding at Helix
The Helix Midnight is a softer memory foam hybrid. We think it's the best mattresses for side sleepers because the plush foams contour to the sleeper's joints, allowing the lower hip and shoulder to sink in just enough to prevent pressure from building up and ensuring neutral spinal alignment. Right now, there's 25% off all sizes, with a free bedding bundle, including pillows, sheets, and a protector, thrown in for free. That drops the cost of a queen size down to $999.

Tempur-Adapt mattress: was $1,699

Tempur-Adapt mattress: was $1,699 now from $1,499 at Tempur-Pedic
The Tempur-Adapt mattress is specialized for contouring comfort, and you can choose from three different sleep feels (soft, medium or firm), or upgrade to a hybrid with springs if you prefer. Tempur-Pedic is known for its high-end, sink-in foams, and the current 30% off deal delivers the best prices we ever see.

The Casper mattress: $595$476 at Casper

The Casper mattress: was $595 now from $476 at Casper
Casper sales don't come along very often, but for Cyber Monday it's taking 20% off all mattresses (as well as pillows and sheets). This includes its brand new The Casper all-foam mattress, which was already an affordable option and is now even more so. With 20% off, the queen size is reduced to an extremely reasonable $796, with free delivery, a 100-night trial, and a 10-year warranty.

Black Friday deals: Appliances

Bella Pro Series 4.2-qt. Air Fryer: $59.99 $29.99 at Best Buy

Bella Pro Series 4.2-qt. Air Fryer: was $59.99 now $29.99 at Best Buy
Not on the air fryer craze yet? This cheap and cheerful one at Best Buy will give you the chance to try out the cooking revelation for just $29.99 - the lowest-ever price. The timer is simple to set, the capacity is large enough to cook meals for four to six people, and dishwasher-safe components mean it's easy to clean for reuse time and time again.

Ninja 12-in-1 Smart Double Oven: $349.99

Ninja 12-in-1 Smart Double Oven: was $349.99 now $249.99 at Ninja
Getting a lofty 4.5 out of 5 rating in our review, this premium air fryer oven may be on the pricey side. However, it's more than worth it, considering it has two separate ovens that will let you knock off two dishes off your list at once. This will save you a whole lot of cooking time for that holiday dinner. Right now, it's $100 off at the Ninja online store.

Keurig K-Mini single-serve pod coffee machine: $99

Keurig K-Mini single-serve pod coffee machine: was $99 now $49.99 at Amazon
This Keurig K-Mini is a great choice for those working with a small space thanks to its compact size and Amazon has the coffee maker on sale for just $49.99. The coffee maker can brew a cup in just minutes and is less than five inches wide, so it's an easy fit for even the most cramped of kitchens.

Nespresso VertuoPlus coffee machine: $199

Nespresso VertuoPlus coffee machine: was $199 now $139.30 at Amazon
For a pod coffee machine, we highly recommend the VertuoPlus from Nespresso. It's one of the best coffee makers you can buy, and this specific model includes a handy milk frother, so you can enjoy a cup of premium, creamy coffee without leaving your home. Today's Black Friday deal from Amazon brings the price down to $139.30 - the lowest price we've seen this year.

GE Profile Opal 2.0 Countertop Nugget Ice Maker: $649.99

GE Profile Opal 2.0 Countertop Nugget Ice Maker: was $649.99 now $499 at Best Buy
The GE nugget ice maker is on my Christmas wish list this year, and Best Buy might make my dreams come true with this Black Friday deal that brings the price down to a record low of $499. The countertop ice maker makes chewable, crunchable ice and features built-in wifi and voice control.

Bissell CleanView Swivel Vacuum Cleaner: $175

Bissell CleanView Swivel Vacuum Cleaner: was $175 now $119 at Amazon
The Bissell CleanView Swivel vacuum features powerful suction that features a triple action brush roll to seamlessly pick up pet hair. The lightweight vacuum also includes a quick-release extension wand and a pet turbo eraser tool for quick and convenient pick-ups and has an automatic cord rewind. Today's Black Friday deal brings the price down to $119 - a new record-low price.