With the Kindle, Amazon seems to have a pretty tight hold on ebook readers, having created an attractive and desirable - yet also affordable - product in a market that until then hadn't really been catching people's attention.
This has led to the rest of the market to up its game - no bad thing when this results in products like the Bookeen Cybook Odyssey.
At first glance it looks like a rather standard ebook reader, but dig a little further and you'll find some good features.
The vibrant and clear black and white e-ink display is also touch sensitive, and though it's not as instantly as responsive as the latest tablet PCs, it does a good job and feels quite natural when browsing an ebook.
It also works well with the onscreen keyboard for entering text.
A built-in wireless adapter is another good addition.
It lets you connect to Bookeen's online bookshop, though it's not quite as large as Amazon and the majority of books are in French.
Amazon Kindle Fire
A web browser is also included and websites, though black and white, appear fine - though more complicated ones don't work well.
A microSD expansion port lets you increase the already rather generous 2GB capacity.
Overall it's a good device, though not quite as slick as the Kindle, and quite expensive.