Sony Bravia KDL-40EX703 review

Amazingly well-specified 40" LCD TV with Freeview HD

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Sony bravia kdl 40ex703

Sony's excellent XMB interface is streets ahead of just about everything else on the market at the moment in terms of design, ergonomics and cross-product compatibility.

This ingenious arrangement organises everything along two axes, inviting one to scroll horizontally between the main headings and then vertically among the various sub-menu options.

It'll take some getting used to if you've only encountered tabular arrangements before (although Philips fans might recall the Dutch brand briefly experimenting with a similar concept five or so years ago), but once you've become attuned to the system you should find it effortlessly navigable.


The menus are presented on attractive, translucent black filters with clear white text and immediately obvious graphics that 'glow' when selected.

That it integrates seamlessly with other – suitably recent – Sony hardware is likely to be a big boon for the brand-loyalists looking to build a wider home entertainment system and the Bravia Sync technology enables you to bring several components under the spell of the remote control that ships with this set.

Speaking of which, the handheld unit is a lesson in unflashy user friendliness, with, pleasingly precise buttons spread nicely over a concave upper surface that encourages your thumb to hover just over the central 'OK' button, with the other major keys arranged in a concentric ring outside the directional keys.

You might occasionally find yourself mistaking the former for the latter, inadvertently opening up the settings menu when you meant to scroll up or down, and there's an extra standby button on the underside of the remote for some unexplained reason, but generally speaking the KDL-40EX703 is an absolute doddle to operate.

Initial installation takes a matter of moments, with a few simple clicks of the 'OK' button being all that it takes to get both digital and analogue successfully tuned in and, having done so, the clear, neatly organised EPG is a pleasure to behold, with clear text, a clutter-free layout containing plenty of programme information and a thumbnail window displaying the channel you're currently watching.

Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-C (MPEG2), DVB-T (MPEG2)
Video Signal StandardHD Ready 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyBRAVIA EX703
Brand NameSony
Screen Size101.6 cm (40")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Ethernet TechnologyEthernet
Weight with Stand (Approximate)17.80 kg
Backlight TechnologyEdge LED
VESA Mount Standard300 x 300
Operating Power Consumption79 W
Standby Power Consumption190 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand655 mm
Width with Stand985 mm
Depth with Stand280 mm
Number of Common Interface1
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Enhanced Refresh Rate100 Hz
Height623 mm
Width985 mm
Depth64 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX703
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer, Auto Program, Channel Labeling, Teletext
ManufacturerSony Corporation
Product ModelKDL-40EX703
Product NameBRAVIA KDL-40EX703 40" LED-LCD TV
Product LineBRAVIA
Manufacturer Part NumberKDL40EX703U
Manufacturer Website Address
Marketing Information

The super-slim EX703 is the ideal TV to have around the home. Stunning TV pictures give an amazing Full HD experience. Clutter-free design fits any space effortlessly. Online entertainment will amuse you for hours. Enjoy top performance and save on energy bills too.

Package Contents
  • AC Cable
  • Operating Instructions
  • Remote Control
  • Table Top Stand
Limited Warranty1 Year
Weight (Approximate)14.90 kg