Everyone wants a bit of the smartwatch action, and that's starting to include major established watch brands such as Tag Heuer - and now Casio.
A new report in The Wall Street Journal cites sources familiar with the situation suggesting Casio is preparing a smartwatch ready for release by the end of March 2016.
Unlike other established watch manufacturers Casio is rumoured to be working on an affordable wearable. According to sources the smartwatch "won't break easily, is simple to put on and feels good to wear."
Smart looking watches
It's set to have a bigger focus on telling the time than other smartwatches but Casio continues to call the device smart, so there's bound to be some sort of notifications or fitness tracking technology on board.
At the moment we don't know anything about features, which phones it will be compatible with or what OS it'll run.
Sources claim Casio is looking for a $400 (about £250, AU$530) price tag, placing it potentially higher than the average Android Wear smartwatch on the market.
Via Phone Arena