Virgin and BSkyB: Sky One talks ongoing

Will Simpsons and Lost be heading back to cable soon?

Talks between BSkyB and Virgin are still ongoing over putting the likes of Sky One and Sky Sports News back on cable – with both companies keen to end an impasse that has now been lasted for well over a year.

It was March 1 2007 when Sky decided to remove its channels from Virgin Media's platform – insisting that no deal had been found on what should be paid to carry the services.

The unsavoury fallout, which at one early stage saw Virgin's EPG carrying insulting names for Sky channels as place holders (Sky Snooze, for instance), did not help either company, and many viewers found they could no longer watch programmes like Battlestar Galactica, Lost and The Simpsons.

Revenue loss

And it wasn't just the viewers that suffered with both Virgin Media and Sky stating that the revenue loss from the argument has been substantial.

However, TechRadar has spoken Virgin Media and can confirm that discussion between the two companies over getting the channels back onto cable have not ended.

"Talks are still ongoing," confirmed a Virgin Media spokesman.

Popular stations

Sky Sports News – providing, unsurprisingly, rolling 24 hour sports news – and Sky One, BSkyB's flagship entertainment channel are two of the most popular digital stations on television.

James Murdoch insisted that BSkyB was a content provider rather than just a satellite company, and getting the channels back onto cable will surely go a long way to proving that point.

As ever, TechRadar will keep you abreast of any breakthrough in negotiations.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.