While every other TV manufacturer strives to make its sets as discreet-looking as possible, Hannspree has announced a new 28-inch model styled to look like an apple.
The Taiwanese brand has previous in this area, having released a CRT-based Apple TV back in 2007 - but this new LCD model dumps the chubbby bezel in favour of a slimmer, but still curvy, approach.
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Described as having "technology to the core", the Hannsapple features a 1,920 x 1,200 resolution and claims a 10,000:1 contrast ratio courtesy of its in-built X-Contrast technology. Lurking within its red-and-white body are a pair of 10W stereo speakers.
To the core
Connections include Scart, component and a pair of HDMI inputs - meaning it can display Full HD sources - but the in-built digital tuner is standard-def Freeview only.
With a retail price of just £249, you wouldn't expect niceties such as internet TV, media streaming or 3D, which is just as well, as you don't get them.
However, a D-Sub PC input does mean the Hannsapple can double up as a computer monitor, which is where its 3ms response time (powered by Hannspree's X-celerate tech) comes in handy.
The Hannsapple slots into Hannspree's range of 'novelty' TVs, which also includes sets disguised as cuddly toys. Expains the company: "Hannspree has transformed the standard telly box into a unique and decorative centre piece."