Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

By Rahim Amir Published
At $799.99, the Lenovo IdeaPad Vibe costs $100 more than the MacBook Neo it was built to match.

By Lance Ulanoff Published
After living with the iPhone Duo for a week, I'm convinced this is the foldable phone Apple fans have always wanted.

By Carrie Marshall Published
Bluesound has updated BluOS with Apple Music integration. In addition to Bluesound devices, the platform also powers devices by big brands such as DALI and Monitor Audio.

By James Pickard Published
I've rounded up 12 of the best laptop deals that are available this week in the US and the UK, including options from Lenovo, Apple, Microsoft, Asus, and Acer.

By Wayne Williams Last updated
Do you really need Apple's M6 chip? Apple's mini PC scored 5 stars in our tests, and this Mac mini M4 deal saves $100, delivering plenty of power.

By Efosa Udinmwen Published
I studied the available reviews of the RTX-powered Surface Laptop Ultra to see if its CPU, local AI, and raw graphics rendering power are actually worth the price.

By Jacob Krol Published
Apple is teasing an October 28 reveal with its ‘Pro and Tell’ campaign, and all signs point to potential new MacBook Pros with touchscreen OLED displays, alongside possible iPad updates.

By Graham Barlow Published
Apple’s HomeView can show your security cameras, but you’ll need an iPhone and an iCloud+ subscription before its AI can tell you what happened.
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