The best Black Friday deals 2017: A list of all the best early Black Friday deals

The best Black Friday deals 2017:

Black Friday 2017 is now just four days away and the big deals are continuing to pop up on most of the UK's biggest retailer websites. As of Sunday evening, we've already seen some exciting deals on great tech products like the Samsung Galaxy S8, PS4 Pro and PlayStation VR to name just three of many.

From today onwards we're expecting the Black Friday deals machine to take a step up in intensity, as we get closer to Black Friday at the end of the week.

Black Friday 2017 itself is expected to be the biggest day of spending the country has ever seen with UK shoppers expected to buy £10.1bn worth of goods over the next week - about enough to buy a new PS4 console for every man, woman and child in the country.

Black Friday is always the Friday immediately after Thanksgiving in the US - this year that falls next Friday - and is the day when most retailers put on a spectacular day of bargainous deals in all categories from phones, tablets and laptops to shoes, fridges and clothes.

Black Friday is now so big that instead of lasting one day, it's a 'deals season' which tends to span from roughly the middle of November until at least the end of Cyber Monday - the Monday after the day itself. In the US, Cyber Monday is the bigger day with sales this year expected to top last year's $3.45bn.

Amazon's Black Friday campaign kicked off this morning with a range of deals across many categories including tech. It's running ten days of deals in total, ending on Sunday 26th before Cyber Monday takes over.

Currys has also launched a batch of 'Why Wait?' early Black Friday deals for you to have a browse. Argos has launched a Black Friday deals page but in truth there are very few deals to get excited about at Argos so far. John Lewis is just quietly price matching in the background but we're expecting both of those sites to come to the party from this weekend onwards.

We've looked through thousands of deals and chosen what we think are the best Black Friday deals so far. We'll keep the page up to date with all the latest offers so stick with TechRadar and we'll navigate Black Friday together!

The best Black Friday deals 2017:

Samsung Galaxy S8 | O2 | £90 £60 upfront (with TRBLKFRIS8 code) | 4GB data | Unlimited minutes and texts | £26pm
Very simply put, this is the best Galaxy S8 deal ever! And thanks to the exclusive discount code we've agreed with, the two year price comes in under £700. Remember to enter TRBLKFRIS8 at the checkout. Total cost over 24 months is £686

Get this Galaxy S8 deal in Coral Blue
Get this Galaxy S8 deal in Midnight Black
Get this Galaxy S8 deal in Orchid Grey
Voucher code:

Samsung Galaxy Note 8 | O2 | £210 £200 upfront (with 10OFF code) | 12GB data | Unlimited minutes and texts | £29pm
We were really keeping our fingers crossed that we'd see one of the big networks breach the £900 threshold this Black Friday - but we hadn't dared imagine that you'd get a massive 12GB of data to play with when they did! The cheapest ever Note 8 deal.

View this Galaxy Note 8 deal at
Voucher code:

Samsung Galaxy S7 Edge | Three | FREE upfront | 4GB data | Unlimited minutes and texts | £23 per month
Even six months ago, you would have had to put aside £30 a month to get the marvelous S7 Edge. Now it's down almost as low as £20, and you don't even have to pay a penny upfront. It's a ludicrous Black Friday bargain.

View this Galaxy S7 Edge deal now

iPhone 7 32GB | Virgin Mobile | FREE upfront | Unlimited calls and texts | 1.2GB data | £19pm
£19 for Apple's flagship phone is ludicrously cheap, particularly when you consider that it doesn't cost a thing upfront either. 1.2GB not enough data for you? Then an extra £3 per month takes you up to 5GB. The only hitch is that you'll be tied in to a three-year contract.

View this iPhone 7 deal at Virgin Mobile

PS4 Pro with Gran Turismo Sport, Call of Duty: WWII and Fallout 4 - just £299.99: Get Sony's 4K PS4 with the new Call of Duty game, Gran Turismo Sport and Fallout 4 - all for just £299.99. This is one of the best PS4 Pro bundles ever and it's at Currys

PS4 Pro 1TB with FIFA 18 and Call of Duty: WWII - £299.99: Get the 4K PS4 Pro with copes of FIFA 18 and Call of Duty: WWII all for just £299.99. That's a fantastic deal - the console cost £350 on its own just a week ago. See the PS4 Pro deal at Amazon

PS4 Pro 1TB | FIFA 18 | Crash Trilogy | Call of Duty: WWII | Doom | Fallout 4 - just £339.99 at Currys
This is such a hot deal right now. It's slightly more expensive than the bundle deal below but for the extra £40 you're getting the brand new Call of Duty game, Fallout 4 and Doom which are collectively worth about £70. Check out this deal at Currys

FREE Sony PS4 Slim + FIFA 18 with Sony smartphones:
Sign up for a Virgin Mobile deal on Sony smartphones and you can bag yourself a free PS4 and a game! You can get all this for literally nothing upfront and then just £19 per month for the fantastic Sony Xperia XZ - what a deal!

PlayStation VR with PS4 camera, VR Worlds and GT Sport - now just  £249.99: Compared to last week's PS VR prices, you've saving around £150 with this brilliant PlayStation VR bundle. This bundle includes the camera, which you need to get VR to work. VR Worlds is an excellent introduction to various VR elements and GT Sport will put you directly behind the wheel of the world's hottest cars. See this deal at Amazon

PlayStation VR with PS4 camera, Skyrim VR and VR Worlds - now £249.99: Another outstanding PSVR bundle to tempt you over to the world of Virtual Reality. This one includes the new VR version of Skyrim, VR Worlds and the essential camera. Game is also throwing in a two-month Now TV entertainment pass. A massive £150 saving is unprecedented before today too. See this deal at Game

PS4 Pro, FIFA 18, Crash Trilogy - now £299: Holy cow - a PS4 Pro on its own for £300 is a great deal but you're also getting FIFA 18 and the super Crash Bandicoot N-Sane Trilogy. Black Friday is landing super early this year! See this PS4 Pro deal at Currys

Xbox One S with Star Wars Battlefront 2 and Rocket League for £199: Get the brand new big-budget Star Wars game with the Xbox One S console AND a copy of Rocket League all for just £199 at Amazon

SIM Only | 5GB data | 500 mins | Unlimited texts | £6.50 per month: TechRadar teamed up with Vodafone and Mobile Phones Direct to offer TR readers the cheapest-ever 5GB SIM only deal in the UK. With £84 cashback, you can effectively get this SIM plan for just £6.50 per month. Get this 5GB Vodafone SIM only deal now

iPhone 8 64GB | £225 £175 upfront (with TR50IPH8 code) | Unlimited calls and texts | 12GB data | £32pm
This iPhone 8 deal is another exclusive for TechRadar readers and gives you the chance to get the iPhone 8 with 12GB data for just £32 per month and £175 upfront (use voucher TR50IPH8 to get the £50 discount). This deal is not only about £150 cheaper than equivalent iPhone 7 tariffs, but a massive £500 cheaper than current iPhone X deals! Total cost over 24 months is £943

View this deal at e2save
Discount code: TR50IPH8

Get a free £40 Amazon voucher at Carphone Warehouse
How about this for an early Black Friday deal? TechRadar has teamed up with Carphone Warehouse to offer TR readers a £40 Amazon/Currys/M&S/Pizza Express voucher when you buy any deal on the iPhone X, iPhone 8, iPhone 8 Plus, Samsung Galaxy S8, Samsung Galaxy S8 Plus or Samsung Galaxy Note 8. Read more about this offer on our news page

Microsoft Surface Pro 128GB + Typecover - now £849 (was £1,099): Currys Black Friday deals now include the latest Microsoft Surface Pro with Intel Core i5 CPU, 128GB SSD and an included Typecover. It's £250 cheaper than it was yesterday, down to £849 at Currys

Lenovo IdeaPad 320 - now £399 (was £699): get this 14-inch laptop from the world's biggest laptop brand with a £300 saving. This one packs an Intel Core i5-7200U CPU, 4GB RAM and a 128GB SSD with up to 6 hours battery life. It's down to £399 at Currys

Dyson V6 Animal Cordless - now £184 (was £369.99): The Dyson V6 Animal currently costs £219.94 at Amazon so Currys' price of £184 is fantastic. With 20 mins battery life this is an ideal vacuum cleaner for small homes. Check it out at Currys

Samsung 32-inch full HD TV - now £249 (was £349): save £100 on this 32-inch TV from Samsung. With a 400Hz screen movies will look super smooth, with Sports Mode supplying even more smarts. It's down to £249 at Currys

Sony Bravia KD43XE8396 4K TV - now £599 (was £799): save £200 on this 43-inch 4K TV from Sony, with Android smart TV features and a Motionflow XR 400Hz panel. This TV is £699 at Amazon, so Currys price of £599 is excellent

Fitbit Alta - now £69.99 (was £99.99): save £30 on a Fitbit Ala fitness tracker - with 5 days battery life this tracker will monitor your sleep, track your steps and your distance and keep track of calories. It's cheaper than it is at Amazon at £69.99

WD 8TB My Book USB 3.0 Desktop External Hard Drive - Now £176.99 (was £239.99): That's some serious storage space for a great price right there. This would be great for storing media files or to extended the hard drive space on any PS4, Xbox One or Xbox One X. One caveat to consider though is that this external hard drive is powered via a mains plug, but most external drives of this size are to be honest. There's no end date on this deal, but don't expect it to last forever at a brilliant £176.99.

Cheap 32-inch TV - now £129 (was £229.99): if you're after a super cheap 32-inch TV and you're not bothered about it being the best TV in the world, this is a good option at Currys. It's only got an HD Ready (720p) screen and the Freeview tuner is SD but hte price is hard to argue with. Check it out at Currys

New Amazon Echo: now £69.99 (normally £89.99)
Marc gave the new Amazon Echo a near perfect score in our review. It's an awesome smart speaker and the £69.99 price tag is its cheapest ever.

See the Amazon Echo at

Amazon Echo Dot: down to £34.99 (normally £49.99)
The Echo Dot also gained a highly favourable report card from our experts - it's a smaller speaker compared to the Echo but it's brilliant if you want to 'Alexafy' an existing speaker/hi-fi system. The Echo Dot has never been cheaper.

See the Echo Dot at

Wileyfox Swift 2 smartphone: down to £109.99 (was £143.99): if you're after a cheap smartphone that still does all the main things you need from a smartphone, this is a great option and the price is almost unbelievable. Expires November 27 

Wileyfox Swift 2 X smartphone: down to £144.99 (was £219.99): the X version of this smartphone comes with 32GB storage instead of 16GB and 3GB RAM instead of 2GB. Everything else is the same, so it's a slightly better phone for a slightly more amount of money - we'd probably go for this version. Expires November 27 

LG 28-inch TV: down to £139 (was £149.07): we expect to see more TVs like this come up over the next week so if you're not desperate we'd advise you hold on a bit. If you need a small second screen straight away though it's always better going with a known brand like LG when prices are this low. Expires November 27 

Toshiba 43-inch 4K TV - now £329 (was £479): Toshiba's plan to focus entirely on cheap TVs has paid off and the brand is now often the go-to place for decent TVs at low prices. This 43-inch 4K model comes with Freeview Play smart features has been reduced to just £329. Expires November 27

Toshiba 49-inch 4K TV - now £379 (was £549): From the same range as the TV above, this is a 49-incher costs just £50 more than the 43-inch model above and comes with all of the same smart features. Expires November 27

Toshiba 55-inch 4K TV - now £439 (was £599): And finally you can also get the 55-inch model of this TV in Amazon's Black Friday deals sale. It's reduced to just £439 which is stunning for a 55-inch 4K TV! Expires November 27

Acer Z650 Gaming Projector - now £710 (was £899)
This 1080p full HD 3D gaming projector can create a 100-inch screen from just 1.5m away. It can also stream audio to your wireless headphones or Bluetooth speakers. It's down to £719

Argos Black Friday Toy Sale
Argos is one of the go-to places for competitive prices on the most popular toys and you can always get good deals there this time of year. We see plenty of toys here which are cheaper than elsewhere

PS4 Pro, FIFA 18, Crash Trilogy, Call of Duty : WWII | £329 @ Currys
Ooh, this is a tempting upgrade from the deal above too. On top of the already huge discounts on the PS4 Pro and FIFA/Crash, you're getting the brand new Call of Duty game. You're paying an extra £30 for COD, but you'd be looking at around £45 on its own. so if you want the game anyway don't miss this deal for £329 at Currys 

Google Home Mini - now £34 (was £49): Crikey, that's a massive discount when the Google Home Mini has only just come out. Google's clearly going to war with the freshly discounted Amazon Echo deals. Grab a Mini now for £34 at Currys.

Google Home - now £78 (was £129): Again, another huge discount on a Google home product. This time it's the full-size version with the best price we've ever seen for Google's top smart speaker. And no it doesn't double as an air freshener. A great deal for £78 at Currys.

Aukey Power Bank 20000mAh Portable Charger - now £15.99 (was £22.99):  That's a great discount on this large-capacity portable charger. You'll get around four full charges for phones and 1.5 charges for something like an iPad Pro. Android/Apple portable chargers this size rarely go under £20 and Aukey are one of the best brands around. This offer expires at midnight, if stock even lasts that long.

Save up to 20% on more mobile accessory deals.View Deal

KitSound Voice One with Alexa Built In Multi-Room Smart Speaker - £99.99 (was £129.99): If you've fancied an Amazon Echo smart speaker for a while but couldn't quite get right with the design maybe this one is a better match for your soon to be smarter home. Take a look at the new today-only price of £99.99.

View Deal

SanDisk Extreme 32GB microSDHC Memory Card + SD Adapter: 32GB is plenty of space for a decent sized collection of images or music tracks. The microSHDC card format is great for many mobile phones and the adapter means you can easily plug it into your PC or camera. £13.49 is super cheap too. Offer expires at midnight.

Philips Wake-up Light Alarm Clock with Coloured Sunrise Simulation, 7 Natural Sounds & Radio Function - now £99.99 (was £137): Want to wake up in the morning with natural glowing sunlight rather than sterile white lighting or the grim reality of winter in the UK? There's a big discount for today only on this popular Philips alarm clock.

Lumie Bodyclock ACTIVE 250 - Wake-Up Light Alarm Clock with Extra Audio Options - now £59.99 (was £95): If the Philips option is a bit much, you can get a very similar product from Lumie, albeit at a fraction of the cost at a newly reduced £59.99 for today only.

Acer B1-850 Iconia One 8-inch tablet -  now £89.99 (was £109.99: Looking for a new tablet but don't want to spend silly Apple or Samsung money? You're in luck as Currys has knocked £20 off this 8-inch Acer Android tablet. A budget tablet for £89.99 at Currys.

Lenovo Tab4 8-inch tablet - now £99 (was £129.99): If you can Spend a little more than the other tablet deal above, then you can get this Lenovo model which has double the RAM, meaning it'll load faster and be able to multi-task better. For us, that's worth an extra tenner at Currys.

Lenovo Yoga Tab 3 Pro tablet with projector now £399.99 (was £449.99: Currys has knocked £50 off this top of the line Lenovo tablet. This powerful Android tablet has a massive 4GB of RAM and will multi-task like a beast. The headline feature though? A built-in projector that will throw a 70-inch screen onto your walls. From a tablet! A great deal at £399.99. at Currys

Cheap 43-inch TV: down to £289.99 (was £329.99)
Amazon lists the Hitachi 43HB6J02U full HD TV and DVD combi screen at £349.99 so Argos' deal for £289.99 is genuinely a good deal. An ideal bedroom TV

See all Currys deals
Don't see something you want? Check out all of the early Black Friday deals over at Currys here and you're bound to find something you like! See all the Currys deals here

LG 43UJ634V 4K HDR Smart TV - now £369 (was £649): this is a guaranteed "Black Friday Price Now" deal which means this TV definitely won't be any cheaper later in the month! It's a fantastic price for a good 43-inch TV with both Freeview HD and Freesat HD tuners. It's down to £369 at Currys

Cheap 32-inch TV: if you're after a cheap second screen for a kitchen or a kids bedroom, this is a good option. It has an HD screen and access to BBC iPlayer and other catch-up services. The in store price is £259 but Currys is now offering it online for £159.

LG 55-inch 4K TV: top-billing goes to the LG 55UJ701V 55-inch smart 4K HDR TV. It's currently going with a £300 saving compared to the original price of £899. This TV is currently £820 at but Currys is selling it for £599 while stocks last.

LG 49-inch 4K TV: from the same range as the TV above, you can also get this 49-inch 4K TV with HDR and webOS smart features with a big saving. This version comes with a saving of £250, bringing the price down to £499.

Samsung 55-inch curved 4K HDR TV: this is an exclusive model to Currys so there's no comparison to be made with John Lewis or Amazon prices. It was previously available for £1,049 but it's currently discounted to £799.

Samsung 2.1 soundbar: if you need to upgrade the sound in your living room, this Samsung soundbar with wireless subwoofer is available with a £50 saving. It currently costs £199 in store, and it's £195 at - but Currys is selling it online for £149

Nikon D3400 DSLR: this is one of the world's most popular DSLR cameras due to its excellent performance as well as its ease of use and budget friendly price tag! The marked price on this one is £429 but you can get it for just £354 with voucher code CAM75.

- Or get it for £374 with 18-55mm f/3.5-5.6 VR lens

HP laptop: Currys is advertising a 'Black Friday Price Now' sticker on this laptop - it was £549 but it's down to £349. It's got an Intel Core i3-7100U CPU, 4GB RAM and 1TB storage alongside its full HD screen. Not the fastest laptop in the world but this is a good price for a solid system.

HP Pavilion x360: get this 2-in-1 laptop-tablet hybrid with a £200 saving versus the in store price! It packs an Intel Core i3-7100U processor, 128GB SSD and 4GB RAM and it's down to £449.

Amazon's early Black Friday TV deals

Sony and Panasonic TVs are currently featuring heavily in the pre-Black Friday deals promotions at some of the bigger UK retailers but Amazon is still the King with many of these products. Here's a list of Amazon TV deals that aren't actually on sale - they're just casually cheaper than the Black Friday deals at other sites.

Sony Bravia KDL32WE613 - down to £279: Get this 32-inch 2017 720p TV with HDR screen for just £279. It's an ideal second screen TV for the kitchen or a bedroom, and allows you to watch Netflix etc as well as record your favourite shows. See it for £279 at Amazon

Panasonic TX-40ES400B - down to £349 (was £499): this 40-incher from Panasonic features a full HD display, Freeview HD and full Smart TV features but doesn't come with HDR in this model. Despite that though it's cheaper at Amazon than anywhere else! It's down to £349

Sony Bravia KDL40RE453 - down to £369 (was £550): While this is being promoted around the web as a pre-Black Friday deal, this TV is still cheaper with its regular price at Amazon. Its full HD screen is HDR compatible and also handles USB HDD recording and smart features. It's going for just £369

Panasonic TX-40EX600B - down to £469 (was £749.99): Panasonic is hard to beat on quality when you're looking at this sort of budget. This model features a 40-inch 4K screen with HDR and 800Hz panel. A great TV at a cheap price of £469

Sony Bravia KDL43WE753 - down to £479 (was £630): if you want a good TV but you're not at all bothered about a 4K screen (maybe your broadband is not fast enough for 4K?) then you'll want a premium full HD TV like this 43-inch one! It's cheaper on Amazon compared to elsewhere - now £479

Panasonic TX-40EX700B - down to £589 (was £799.99): for a premium 40-inch TV experience look no further than this model which has been reduced by 26% since launch. It's still cheaper on Amazon compared to Currys etc and now costs £589

Panasonic TX-49EX600B - down to £579 (was £849.99): this TV is from the range below (versus the TX-40EX700B) and costs about the same amount - but this model is 49-inches rather than 40. So it's bigger and better value at £579

Sony Bravia KD43XE8004 4K - down to £601.75 (was £999): if you're looking to spend a little more money on a 4K TV but 43-inches is the right size for your spot, this Android-powered Sony TV could be for you. The Smart TV system is a step up and everything will feel a little more premium. It's down to £601.75

Sony Bravia KDL49WE753 - down to £529 (was £750): If you're after a 49-inch TV, this TV is cheapest at Amazon at just £539 currently. It's designed for picture quality and a low price, so other features might be squeezed - but that shouldn't worry you if you're not looking for a really high end model.

Panasonic TX-50EX700B - now £639 (was £949.99): this 50-inch home cinema model is now 33% reduced compared to the launch price and cannot be gotten cheaper than at Amazon right now. It's down to £639

Sony Bravia KD55XE7002 4K - down to £689 (was £1,000): this 55-inch 4K HDR Sony TV is at its cheapest ever price right now. The 55-inch size is home cinema class but the price is still highly reasonable. It's down to £689

Sony Bravia KD65XE7002 4K - down to £1,199 (was £1,500): If you want a top-end home cinema TV but with a cut price, this could be a good option. It's still expensive but you're getting a massive 4K HDR TV here with a 20% saving over the original cost. It's down to £1,199 at Amazon

As a sales event, Black Friday is bettered only by Singles Day (11th November annually), the day on which young people in China celebrate singledom through the medium of copious spending at

For Black Friday, and indeed Black November, this year we will be keeping our fingers on the pulse of the UK market throughout the month, bringing you all of the best deals on the best products from the best retailers. We're expecting to see the big sites like Amazon, Currys and Argos launch deals earlier than ever before - so don't be surprised if Currys' Blag Tag deals start in hte next week or so!

On Black Friday weekend last year, adults in the UK specifically spent an average of £117 each. That's a total spend of £6.45 billion – enough to buy every British man, woman and child a Fire TV Stick, a pair of glasses that make your eyes think you're on magic mushrooms and 16 of those awesome twangy things that also act as door stops. 

It’s actually ironic that Black Friday drives so much traffic to websites like TechRadar, because the term used to refer to more traditional types of traffic – the name was first used by US police to describe the traffic gridlock that occurred when everybody hit the shops at the same time before the holidays.

Black Friday still happens on the high street, but increasingly the best deals – and the most shoppers – are online. And that's why every year TechRadar rounds up all of the best deals, so you can find the best-value offers on the nicest stuff and be confident you're getting the best price.

What's more, we'll be bringing you exclusive deals on top mobiles phones like the iPhone 8, Samsung Galaxy S8 and Google Pixel with prices cheaper than at any other point of the year - these deals will be exclusively available to TechRadar readers so stay with us if you're looking for a new mobile phone this November and December!

When is Black Friday and what is it exactly?

Black Friday is always the Friday that immediately follows the Thanksgiving holiday in the US – so Black Friday 2017 will take place on November 24. No matter that the UK doesn't celebrate Thanksgiving, Black Friday is now a global phenomenon.

Black Friday – and increasingly by the year, Black November – is now the starting gun for the Christmas shopping season, and it’s famous for what retailers call 'doorbusters' – deals so good that shoppers will try and break down the front doors of stores to get at them.

Inevitably that means it’s also slightly infamous, with each year delivering a new selection of YouTube delights depicting keen shoppers slugging it out for the right to claim a limited number of probably-awful but definitely super-cheap 4K TVs.

Things got so bad on Black Friday three years ago that ASDA, Walmart’s UK brand and the firm largely responsible for bringing Black Friday to the UK, made the decision to not 'do' Black Friday at all. That proved to be an expensive decision.

By comparison, that same year John Lewis UK reported that its Black Friday performance returned the highest weekly sales in the company’s 150-year history. Check out our best John Lewis Black Friday deals 2017 hub for more information on that.

So this November, expect all the main retailers like Amazon, Argos, John Lewis, Currys and ASOS to be running deals across every range of products. Black Friday is traditionally the home of deals on electricals, clothing and shoes, but you can also expect hot promotions on everything else from mobile phone contracts to VPN services and broadband subscriptions.

The impact of Black Friday in the UK

Black Friday has transformed the Christmas shopping season, for better and for worse.

James Miller, senior retail consultant at Experian Marketing Services, told the BBC that “there is little doubt Black Friday has dramatically changed the way people shop in the run-up to Christmas and has created an expectation of deep discounts that arguably did not exist before,” while a report by LCP Consulting found that nearly one-third of UK and US retailers believe that Black Friday is “unprofitable and unsustainable."

Before Black Friday became a big deal, the run-up to Christmas was a great period for retailers: we’d buy loads of presents for others and for ourselves, and retailers would make huge piles of money. Then Black Friday happened, and all of a sudden many of us were browsing the bargains for the presents to put in Santa’s sack. Money spent on deeply discounted products in November is money that won’t be spent on more profitable products in December.

According to research by Verdict Retail, there is “no evidence” that Black Friday “stimulated demand”: Black Friday is essentially a black hole that sucks in a big part of people’s pre-Christmas shopping. We buy more but pay less for it.

According to Mike Watkins of Nielsen UK, “Whilst Nielsen analysis shows that Black Friday in November 2014 did not deliver incremental food sales it did serve to kick start what was the slowest start to Christmas trading in over 10 years. Perhaps that’s the primary objective in these changing times.”

Gary Booker, CMO at Dixons Retail, told Marketing Week that Black Friday negatively affects purchases in the following weeks: “It takes sales out of what would have been key early weeks in December,” he said, and multiple reports show that since Black Friday has taken off in the UK we’re spending less money on Boxing Day, our previous favourite for bargain hunting.

That means retailers need to think very carefully about Black Friday: they can discount in the hope they’ll make up for the lower margins with higher volumes, or they can decide not to take part in Black Friday and potentially lose sales to rivals who do.

The deals on Black Friday 2017 won't be so crazy

Black Friday 2014 was particularly silly in the UK: while grown men and women knocked each other over to try and get cheap Polaroid TVs in supermarkets, men and women knocked over loads of websites too. Many retailers weren’t prepared for the volume of online traffic and their servers couldn’t cope.

Other firms that hadn’t thought Black Friday was a particularly big deal tried to get in on the action. The result felt rather like some firms were running around with a pricing gun, discounting whatever they spotted.

Black Friday 2015 was very different. Websites coped just fine - although some raised eyebrows with “oh! We’re so busy you’ll have to queue!” warnings that seemed more about marketing than reflecting actual demand - and retailers had a strategy in place. Where previous Black Fridays were crazy, Black Friday 2015 was calm. The difference? Planning.

Retailers knew what to expect, had struck deals with suppliers well in advance and approached Black Friday like any other shopping event. There were still bargains to be had, but it certainly didn’t feel like bargain-conscious customers were getting one over on panicking retailers.

Black Friday 2016 was different again: for many big-name retailers, instead of everything happening on one day, their sales were spread over an entire week from the Monday before Black Friday to Cyber Monday, the Monday immediately after. Cyber Monday used to be a separate event, the day everybody panicked and thought “oh no! It’s nearly Christmas and I haven’t bought any presents!” before visiting Amazon on their work PCs. But in 2016 it was just another part of Black Friday Deals Week.

As Experian’s Richard Jenkings told the BBC, “The Black Friday promotions at the end of November are the start of a longer, more drawn-out peak season, which begins with most of the activity online and then moves in-store as we get closer and closer to Christmas day.”

The best Black Friday deals last year:

Every year, we load up with pizza and energy drinks to scour the entire internet for the best deals. These were some of our favourite deals from Black Friday last time out:

1. £125 off the iPhone 7
Apple’s iPhone 7 may have been new but that didn’t mean you couldn’t get a Black Friday deal. With the code BLACKNOV125 you could get £125 off the up-front cost of an iPhone 7 - and no, the contract wasn’t more expensive to compensate.

2. £130 off the PS4
The PlayStation 4 is a brilliant console, and last Black Friday it was a brilliant bargain too: there was £130 off the 1TB model and bundles costing as little as £189. Very chopped 34% off the price of some of its PS4 bundles and Amazon cut 20%.

3. £40 off the iPad Air
There were lots of iPad bargains on Black Friday 2016 including £40 off the iPad Air, £30 off iPad Pros and up to £50 off iPad Minis. Apple wasn’t offering those discounts, but it did bundle gift cards with various products.

4. £900 off an LG OLED TV
How’s this for a discount: Black Friday meant a massive £900 off the LG OLED55B6V TV, bringing its price down to a much less frightening £1,899. There was also £550 off Sony 4K TVs and up to £300 off Panasonic TVs.

5. Huge savings on Xbox One bundles
The 4K Xbox One S was just £199 with Minecraft and Forza Horizon thrown in, and prices were slashed all over the place for every conceivable combination of console, controllers and games. There were good deals to be had on accessories too.

What to expect from Black Friday 2017:

The last few Black Friday deals periods saw many retailers taking baby steps, but in 2017 they’re all grown up. That means they’ve been poring over their spreadsheet models since the last Black Friday, and they know exactly what they’ll be doing this year. And the first thing they’ll be doing is trying to beat Black Friday by starting their deals early. What started as Black Friday weekend became Black Friday week, and this year we expect some big-name retailers to start discounting long before that.

Early discounting makes sense for many reasons: it spreads the load on their websites and shops, and more importantly it means the news of their deals won’t be buried amid the avalanche of Black Friday announcements. So keep your eyes peeled - and keep visiting our deals homepage - from early November, and maybe even earlier than that.

Something we saw a lot of in 2016 and expect to see even more of in 2017 is a sliding scale of discounting: we noticed deals got bigger and better as the month progressed. That’s likely to recur in 2017, with reasonable deals at the beginning of the Black Friday period and more exciting but limited quantity deals on Black Friday itself. The emphasis will be on the more expensive products where retailers can cut prices but still make a decent profit.

Black Friday 2017 FAQ: what it is, when it happens and where to get the best deals

What is Black Friday?

Black Friday is the Friday immediately after Thanksgiving. It’s a day when retailers offer big discounts to kick-start the holiday shopping season so it's a great time to buy phones, consoles, shoes and clothes.

When is Black Friday 2017?

Black Friday 2017 will be on Friday, 24 November.

When is Cyber Monday 2017?

Cyber Monday 2017 will be on Monday, 27 November. It's another day of deals - specifically online - though it's bigger in America.

What is Black Friday deals week?

It’s the week that includes Black Friday. Retailers are increasingly offering deals before and after Black Friday itself so they stand out from the crowd.  

Are Black Friday deals real?

Yes, although in some cases the discounts have been negotiated well in advance with suppliers. As with any sales you’ll see a mix of genuine bargains, discounted end-of-line stock and mysterious things found in the back of a warehouse somewhere. In 2016, consumer magazine Which? accused retailers of some pretty dodgy behaviour. 

Where can I find the best Black Friday deals?

Right here on TechRadar of course! We scour all the top retailers’ Black Friday and Cyber Monday deals so that you don’t have to - and we tell you whether the deals are worth getting excited about too. Whether it’s a 4K HDR OLED TV or an Xbox One controller, if it’s discounted we’ll have the details here. 

How do I get the best Black Friday 2017 deals?

Know what you want, know what you can afford to spend and know the market: you’ll often spot retailers charging higher than usual prices in October so they can offer amazing discounts on Black Friday. Pay particular attention to real prices, not RRPs: TVs are particularly bad for this, with sets whose RRP is eleventy billion pounds routinely selling for five hundred quid. Sites such as CamelCamelCamel and PriceSpy enable you to tell if you’re looking at a legitimate bargain or some timed tomfoolery.

It’s also a very good idea to be flexible: for example, if you fancy a Sony 4K TV then think about the features you want rather than a specific model number: the BRV123ABD54-88C-9218-B may not be discounted on Black Friday, but an almost identical set with the specification you want probably will be.

Can I get cashback on Black Friday deals?

Sometimes, yes. Your debit card or credit card may offer cashback on purchases, and sites such as Quidco often offer cashback for new customers of big-name online shops. It’s definitely worth looking into, not just for Black Friday but for any online shopping. 

Am I protected when I buy on Black Friday?

Yes. In the UK, anything you buy from a company online is covered by a wealth of consumer protection legislation including the Consumer Contracts regulations, which give you the same rights as with any other online purchasing. 

How can I stay safe on Black Friday?

Black Friday brings out the scammers as well as the sellers, so be wary of unsolicited emails or links to deals on social media no matter how legitimate they look: anything asking for card details or login details is a scam. Phishing sites do big business on Black Friday, so be extra suspicious - and if you’re on a PC, make sure your security software is up to date. Many suites automatically block known scam sites.