Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

This tipped iPhone 17 Pro upgrade has me way more excited than I ought to be
By Roland Moore-Colyer published
The rumored vapor chamber cooling system for the iPhone 17 Pro and iPhone 17 Pro Max could make it a gaming powerhouse once again.

The iPhone Fold won't come with an in-display Touch ID sensor – and that makes a lot of sense
By David Nield published
One of the more reliable Apple tipsters says Touch ID will be built into a button, not into the screen.

The best Apple AirTag sales and deals for September 2025
By Mackenzie Frazier last updated
We're rounding up the best Apple AirTag sales so you can find the best online deals for Apple's tracking device.

The best cheap Apple Watch deals and sales for September 2025
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Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.

The cheapest AirPods sales and deals in September 2025
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The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.

The best Apple Watch 7 deals and sales for September 2025
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Your guide to the best Apple Watch 7 deals with all the top sales available from your favorite online retailers.

The best Apple Watch 8 prices and deals for September 2025
By Mackenzie Frazier last updated
Deals The best Apple Watch 8 deals are slowly trickling through, so we have some insight into what to expect when snapping one up.

The best Apple Watch 9 deals and prices for September 2025
By Mackenzie Frazier last updated
Preorder deals We're rounding up all the best Apple Watch 9 deals with price cuts around the web on Apple's latest smartwatch.
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