Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Huge iPhone 17 Air news teased in new report – 3 things you need to know
By David Nield published
Fresh rumors suggest the battery life of the iPhone 17 Air won't be up to par – but Apple has a solution.

iPhone release date schedule could be set for a big shakeup – here's what we know
By David Nield published
In future years we might not get all the flagship iPhone models at the same time, according to a new report.

MacBooks are now legitimate gaming machines – and the future looks promising
By Roland Moore-Colyer published
Opinion Think MacBooks suck at gaming? Think again – I’ve been genuinely surprised .

Clash of the camera phones 2025: I compared the iPhone 16 Pro, Pixel 9 Pro, and Galaxy S25 Ultra – here are the pictures
By Alex Walker-Todd published
The best cameras from Apple, Google and Samsung in a three-way face-off, but which has the features and quality you need?

5 Apple iPhone accessories I can’t live without
By Alex Blake published
These five accessories make using my iPhone an absolute breeze.

“No Apple tax means we will lower prices” - Proton promises price drop after US ruling against Apple
By Chiara Castro published
"We will lower prices for users by up to 30%," said Proton's CEO

This rotten Apple ruling cracks the reality distortion field – and I don't know if that's what consumers want
By Lance Ulanoff published
A US District Court Judge has ruled that Apple not only failed to comply with a ruling in the Apple vs. Epic case, it went ahead and "created new anticompetitive barriers".

Today's best Apple iPhone 16 deals: get a free 16 Pro Max, iPad, and more
By Alex Whitelock last updated
Looking to save as much as possible on these superb new flagships? Let us help you out with our roundup of the best iPhone 16 deals.
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