Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
iOS 26 leak reveals the 7 upgrades coming to your iPhone next year – here's what to expect
Apple isn't done with iOS 26 yet, as loads more features are seemingly set to be added to it in 2026.
Netflix dropped Google Cast — now Apple TV for Android just brought it back
Apple just shipped a new update for the Apple TV app on Android, and it adds support for Google Cast.
Want to back up your iPhone securely without paying the Apple tax? There’s a hack for that, but it isn’t for everyone... yet
Want to back up an iPhone locally without iCloud fees? A small Linux-powered device offers encrypted USB backups but you've got to put in the work to set it up.
Apple says it fixed zero-day flaws used for 'sophisticated' attacks
Two bugs in WebKit apparently abused in highly sophisticated attackshave been fixed.
Best iPhone 2025
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.
iOS 26: everything you need to know
Updated iOS 26 has landed, complete with new features, a new name, and a whole new look.
A man lost '20 years of digital life' thanks to an Apple gift card –here's how
A developer’s Apple Account got banned after they used a compromised gift card, locking away their digital life.
iOS 26.2 has added a handy feature to make notifications more noticeable
iOS 26.2 adds a feature that will flash the screen when an alert comes in, giving you a new way to know you've got a notification.
