The Puma Smartwatch is a typically sporty first entry into the smartwatch market for the sports fashion brand. Under the hood, it lacks the RAM you'd expect for the price, and there are definitely cheaper ways of getting the same features, but that's not to say it’s entirely without benefit.
Simple to use
Good for sports
Expensive for what it is
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The first joint smartwatch venture between Puma and Fossil has a predictably dull name: the Puma Smartwatch. But does that dullness continue in the tone of the watch? Yes and no.
Ultimately, the Puma Smartwatch plays it very safe. It's still an appealing enough watch, as it offers all the features that those who exercise regularly will love, but it doesn't offer much extra on top of that.
Yet it's still more expensive than some of its nearest rivals, while packing lower specs than others. Still, if you're a fan of the Puma label, this could be for you.
Puma Smartwatch release date and price
- Out now in the US and UK
- Usually costs $275/£249 but can be found cheaper
The Puma Smartwatch came out in November 2019. It's currently widely available with a recommended retail price of $275/£249 (around AU$405). Look around and you can find it a little cheaper, with Amazon UK selling it for £240 for the black variant for example.
The Puma Smartwatch is available in three color schemes - Rose Gold/White, Black/Grey, and Yellow/Black. Expect prices to change slightly depending on your preferred color choice.
Design and display
- Slim but feels durable
- 1.19-inch AMOLED screen is sharp and bright
The Puma Smartwatch is a watch that is both slim at only 11mm thick, yet also has a bezel that makes it feel bulky and capable of shrugging off some scrapes and damage.
Depending on your choice of color scheme, the bezel can be very noticeable, with the Yellow/Black variant being particularly bright. Combined with the silicone strap, it’s almost a Fisher Price ‘my first watch’ style.
Luckily, you can switch out the strap easily - that's all the better, as we found the strap that comes with it slightly uncomfortable.
The 44mm watch face is a decent size for glancing at to check, with its 1.19-inch AMOLED display looking sharp and appealing, no matter what the lighting conditions may be.
There's a Puma logo on the strap and an even tinier Puma logo on the rotating crown (which can be used to navigate the interface), but that's it in terms of labeling. It's a bit of a missed opportunity for fans who like to advertise their brand affiliation.
Specs and features
- Snapdragon Wear 3100 chipset and 512MB of RAM
- GPS, a heart rate monitor and water resistance
- No speaker
Like other Fossil watches of late, such as the Michael Kors Access MKGO, the Puma Smartwatch uses the Qualcomm Snapdragon Wear 3100 chipset, which is the most recently-released smartwatch chipset from Qualcomm and the best you're likely to find with Wear OS.
It also has 4GB of storage and a paltry 512MB of RAM, less than the Fossil Gen 5 which is available for a similar price.
Features-wise, there's built-in GPS, heart rate monitoring, waterproofing up to 5ATM, Google Assistant support, and support for Google Pay, as well as synchronizing with your phone to display notifications. Standard stuff by now with any Wear OS-based smartwatch.
Like other Fossil-made watches, Spotify comes automatically installed, but don't count on a physical speaker here. The Puma Smartwatch has a microphone for Google Assistant control but can't broadcast audio, so you can only use it to control Spotify rather than bump tunes directly from the device.
Not that you'd probably want to listen to music through a watch speaker anyway.
- GPS is slow to lock on
- Heart rate monitor seems accurate
Don’t count on good GPS support here when separated from your phone. The Puma Smartwatch's location-finding is pretty awful, and takes a few minutes for the watch to acquire a signal unless it’s connected to your phone.
That’s the biggest irritant for a sports-focused smartwatch that otherwise covers all the usual bases courtesy of a sweat-proof silicone band and the usual bevy of Google Fit abilities. At least the heart rate monitoring is pretty accurate compared to other watches.
- Roughly 24 hours of life
- Average by smartwatch standards
The Puma Smartwatch is pretty standard with battery life. Expect about 24 hours but not much more, unless you switch it to basic watch mode, which somewhat ruins the point of a smartwatch but will get you out of a low-power jam.
Buy it if...
You love the Puma brand
Like a lot of smartwatches, it's partially the name you're paying for here. Love wearing Puma stuff? This will fit in nicely.
You want an eye-catching timepiece
If you're keen to have a watch that looks different than the rest, this one looks miles apart from anything Fossil has produced under its own name.
You want a lightweight watch
The Puma Smartwatch is light enough that you'll barely notice it. At least until the strap feels a little uncomfortable. It definitely doesn't hang off your wrist like a heavy weight though.
Don't buy it if...
You want the best Wear OS smartwatch
While the Puma Smartwatch offers most of what you need, it's not the best Wear OS smartwatch out there. Something like the Fossil Gen 5 is a better bet thanks to its built-in speaker and superior battery life.
You want to run without your phone
The slow built-in GPS will irritate you if you plan on running regularly without your phone. It will get there in the end, but who really wants to wait around for their watch to catch up?
You don't want to buy another watch strap
We're not fans of any of the Puma Smartwatch color schemes. The straps just feel a bit too flimsy and cheap for the price tag. Expect to buy another watch strap to be happier with how it looks.
First reviewed: November 2019
Jennifer is a roving tech freelancer with over 10 years experience. Having graduated from Swansea University with a degree in Media and Communication Studies, and later with a diploma from Staffordshire University with a post graduate diploma in Computer Games Design, she's written for a huge number of publications, including T3, FitandWell, Top Ten Reviews, Eurogamer, NME and many more.
Her main areas of interest are all things B2B, smart technology, wearables, speakers, headphones, and anything gaming related, and you'll find her writing everything from product reviews to buying guides. In her spare time, she enjoys the cinema, walking, and attempting to train her pet guinea pigs. She is yet to succeed.