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Sony's latest premium TV comes with a hefty price tag, but it justifies that with integrated Wi-Fi and a host of online functions. The handsome slick Monolithic Design inspires confidence, and you're all ready for 3D too, even though the transmitter and glasses aren't included.
More importantly, the image quality in both 3D and old-fashioned 2D is excellent. Deep blacks, bold colours and powerful video processing combine for a highly appealing picture.
Thoroughly convincing in 3D and highly appealing in 2D, the picture quality is the main attraction, although the styling is spot-on, too.
Not incorporating the 3D transmitter means ruining the minimal design and yet more expense.
This handsome set is a strong addition to Sony's lineup. The slimmer frame and narrower bezel are an improvement on the Monolithic Design, while the OptiContrast screen seems to improve the contrast and black level performance.
Overall, the picture quality is very strong in 2D mode, which translates to a very plausible 3D output too. It's a shame the 3D transmitter isn't built into the set, but the reality is, you probably won't be watching much 3D content on it anyway.
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Jim is a seasoned expert when it comes to testing tech. From playing a prototype PlayStation One to meeting a man called Steve about a new kind of phone in 2007, he’s always hunting the next big thing at the bleeding edge of the electronics industry. After editing the tech section of Wired UK magazine, he is currently specialising in IT and voyaging in his VW camper van.
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