Supermarket giant Asda has decided to show Amazon who is boss by cutting the price of the Kobo eReader to just £49.
While Amazon's stranglehold of the ereader market looks likely to continue, Asda's move to get the Kobo eReader at a price below £50 is a great one for those who are still undecided as to whether ebooks are there sort of thing.
Quality alternative
"The Kobo e-Reader has been an incredibly popular product and we're delighted to be offering it at this fantastic price. It's a high quality alternative to some of the budget ereaders on the market," explained Duncan Tate, technology expert at Asda.
As part of the deal, there's 100 classic book pre-loaded on to the Kobo and Asda notes that the Kobo store has 1 million titles available.
If you are a fan of touchscreens, then Asda is selling the Kobo eReader Touch version for £79 - a similar price to most other retail outlets.
