Sony Ericsson sees further profit slump

Sony Ericsson looking to the Play for future profitability
Sony Ericsson looking to the Play for future profitability

Sony Ericsson is battling against sliding profits and handset sales, and new figures show the company is still seeing a downturn in key areas.

After profits, revenue and handset sales all fell in Q1 2011, the only positive was the slight rise in handset cost, which came in at an average of €141.

Bert Nordberg, President & CEO of Sony Ericsson said: "Sony Ericsson's profitability continues as we accelerate our shift towards an Android-based smartphone portfolio, with smartphones comprising over 60 per cent of our total sales during the quarter.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.