Viagra game bows to stiff resistance from FDA

Viagra
Who needs a PlayStation 3 when you can play a Viagra videogame instead...

More details have emerged from the decision by pharmaceutical manufacturer Pfizer to pull out of plans to continue running its online Viagra video game. The advergame was "quietly withdrawn" in September after Pfizer removed a video ad from CNN.com, which aired without required warning messages.

"The video is misleading because it makes representations and suggestions about the use of Viagra... but fails to disclose any risk information for the drug," the Federal Drug Administration wrote in a warning letter to Pfizer.

According to reports, the man and two other tourists were on their way back from the beach resort of Buzios when they became lost. The three came under fire after following advice from the vehicle's GPS to drive deep into the Mare slum complex.

There's a definite food theme to this week's weird gadget section. If you thought the USB-powered toaster was the best thing since sliced... then you clearly didn't see Thanko's USB Lunch Bag. Simply plug it into your PC and it'll keep you nosh toasty at a piping 60C all day. Cheese sandwiches will never look the same.

Julia Sagar
Content director, special projects

Julia specialises in ecommerce at Future. For the last four years, she’s split her time between leading TechRadar’s crack team of deal editors - covering all the biggest sales of the year including Black Friday, Cyber Monday and Amazon Prime Day - and helping the audiences of Future’s consumer tech and lifestyle brands (TechRadar, Tom's Guide, T3, Marie Claire, Woman & Home and more) find the best products and services for their needs and budget.


A former editor of global design website Creative Bloq, she has over 15 years’ experience in online and print journalism, and was part of the team that launched TechRadar way back in the day. When she isn't reviewing mattresses (she’s tested more than she cares to remember), or sharing tips on how to save money in the latest sales, she can usually be found writing about anything from green energy to graphic design.