That could mean the Cupertino company's self-described hobby box will open itself up to an increased number of apps to give TV watchers more to do on their big screen.
Currently, all Apple TV set-top boxes lack an official App Store and instead stick with pre-installed apps and stream iOS app content via AirPlay.
There's a Game Store app for that
The rumored Apple TV App Store may actually be more of a "Game Store" in the end with an update that adds games natively by March or earlier, according to iLounge's industry sources.
Game developers are said to testing out Bluetooth controllers that could be used in conjunction with gameplay. That would lend the Apple TV to handle more serious game experiences.
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