Loewe confirms it's after a TV partner; Apple TV tie-up more likely than ever

Loewe confirms it's eyeing a partner as Apple TV rumours swirl
Is Apple still interested?

With rumours bubbling over the last year regarding the part Loewe might be playing in the rumoured Apple TV, we caught up with Loewe's UK MD to discuss where the company stood on the speculation right now.

"There are a lot of rumours around," said managing director James McConnell in an interview with TechRadar, before telling us: "We are looking for a partner".

Could said partner be Apple? McConnell wouldn't confirm or deny, though he did add: "There's a lot of similarities between what we do and what Apple do."

Partner up

Loewe, which is about to roll out its new flagship TV range, the Reference ID, has been long-rumoured to be partnering up for the Apple iTV, though the German company has previously denied the claims.

Referring to Apple fully entering the television market, McConnell went on: "It's very difficult to enter the TV space and it's not like a computer model; there you have the same model that works in every single country in the world. You have to change the TV per country. It's not the Apple model."

On the partnership it's currently eyeing, Loewe's head of product marketing Martin Steib also told us: "This is one of the most urgent issues currently taking place"

Hugh Langley

Hugh Langley is the ex-News Editor of TechRadar. He had written for many magazines and websites including Business Insider, The Telegraph, IGN, Gizmodo, Entrepreneur Magazine, WIRED (UK), TrustedReviews, Business Insider Australia, Business Insider India, Business Insider Singapore, Wareable, The Ambient and more.

Hugh is now a correspondent at Business Insider covering Google and Alphabet, and has the unfortunate distinction of accidentally linking the TechRadar homepage to a rival publication.