In an interview with Tech.co.uk, he highlighted the Sansa Connect's impressive array of Wi-Fi features, whilst pouring scorn on Microsoft's Zune player.
"The implementation of wireless in the Sansa is much different from the Zune. The Zune can only share files, but the Sansa can do a whole host of things - including sharing those files - but also downloading music from the web, and marking songs you like on the radio for purchase wirelessly."
Carpenter said that SanDisk was fully expecting to make further inroads into the MP3 player market, and improve its current nine per cent market share. He was also very keen to point out that SanDisk was the first company to market with a comprehensive Wi-Fi MP3 player.
"It's the first time we've beaten Apple to anything. So we're pretty excited about that. It's one of the most exciting MP3 players that has ever been released.
"The Sansa delivers on what people actually want to do with the Wi-Fi. Others have said they do Wi-Fi, but it's always been very limited in what you can do with it."