Although only a nascent service, Microsoft has noted teething problems with the marketplace, and has moved to improve things.
This includes stronger anti-piracy protection, and guidelines on how developers can protect their apps too.
You can also now buy and browse for applications on your PC, with the applications then delivered wirelessly to phones and will install when Marketplace is run on the phone.
Couldn't be happier
Over on the Windows Team Blog, Microsoft has said how happy it has been with the take up of the service since Windows Mobile 6.5 launched:
"Marketplace has been extremely active and I couldn't be happier with the reactions from both developers and customers. We've been open for just over one month and already we can see that there's demand for an application marketplace that doesn't compromise on quality or experience."
Many have pointed out that a rich ecosystem of Windows Mobile applications already exist, and Microsoft will be hoping it can draw on this resource to help bolster numbers in the portal.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.