Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
These three Windows laptops are better alternatives to the Apple MacBook Neo
Dell, HP and Lenovo models all offer double the memory and storage - and offer far greater value for money.
Apple finally launches AirPods Max 2, with improved sound and features
5 years later, we get the H2 chip and a ton of new features
Liquid Glass ‘isn’t going anywhere’ in iOS 27
Apple will reportedly focus on performance and stability in iOS 27, but Liquid Glass could get an important customization tweak.
Latest iPhone Fold leaks cover mass production and a near-invisible crease
We've got more leaks around the foldable iPhone, and it seems everything is set for September 2026.
ICYMI: the week's 7 biggest tech news stories for March 14, 2026
The week's biggest tech news stories from Apple, Google, Sonos, DJI, and more for March 14, 2026.
'We developed a new muscle': Tim Cook on celebrating the past and why Alicia Keys 50th Anniversary concert at Grand Central was authentically Apple
Apple kicked off global, in-person 50th Anniversary celebrations with a surprise Alicia Keys concert at its iconic Grand Central store — and Tim Cook is embracing celebrating Apple's past.
I love the MacBook Neo and its wild colors — but Apple missed a big trick with the iPhone 17e
Apple ripped up the budget rulebook with the MacBook Neo, but I think it missed a trick in the color department.
MacBook Neo teardown video reveals a surprisingly repairable laptop
Apple’s MacBook Neo is incredibly easy to disassemble and repair, a new teardown video suggests.
