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The Blinkbox movie service has a terrible new name

The new TalkTalk TV
The new TalkTalk TV.
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This time last year TalkTalk took over the reins of Blinkbox from Tesco, and it's finally got around to giving the service new lick of paint: it's now going to be known as TalkTalk TV.

It doesn't exactly roll off the tongue, and it also happens to be the umbrella term TalkTalk uses for its subscription YouView-powered television packages (those bundled with phone and broadband offerings).

For existing Blinkbox users, everything works just the same as usual, only with a new name at the top of the page. The website URL still needs to be swapped over but that should happen very soon.

The rebranding has also been applied to the apps for Android and iOS (opens in new tab). Sorry about the new name, Blinkbox users, but at least you can carry on buying movies and shows as normal.

David Nield
Freelance Contributor

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.