Rapper, reverend and now web entrepreneur MC Hammer has announced that he is to go up against the Googles and Bings of the world, with his own brand-new search engine Wiredoo.
Speaking at the Web 2.0 conference in San Fransisco this week, Hammer (don't hurt 'em) explained that his search engine would offer up a "deeper type of search".
'I thought it would be interesting to share one of the things I was working on,' said Hammer at the conference.
"It's not an attempt to reinvent search. You can always make things better. We were working on what we could do with data to make it better. I'll be careful when I say that - I just saw Sergei in the back."
The way the search engine works is by using something called 'relationship search'. So, instead of using just keywords it will bring up content that is similar to what you are looking for.
Hammer talked about searching for a car on Wiredoo – instead of just cars coming up in the results, mileage, price and car dealerships would also appear.
Another example would be if you searched for a hammer – we're guessing baggy trousers, a list of one-hit wonders and things you just cannot touch would also turn up.
This isn't the first tech venture Hammer has been a part of. He also invested in Dance Jam, an exclusive community site based around videos of dancing competitions.
Via Contact Music
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.