Google uses Arcade Fire tie-up to showcase HTML5

The Wilderness Downtown
The Wilderness Downtown

Google has announced a musical project with band Arcade Fire and music video director Chris Milk called 'The Wilderness Downtown' which is aimed to show the power of HTML5.

The project, which Google says that it has been 'playing around with for the last few months' is designed to show just how far browsers have come in the past few years.

"Today we're excited to launch a musical experience made specifically for the browser. Called "The Wilderness Downtown", the project was created by writer/director Chris Milk with the band Arcade Fire and Google," blogged Aaron Koblin of Google Creative Lab.

"Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer.

Memory lane

"The Wilderness Downtown" takes you down memory lane through the streets you grew up in. It's set to Arcade Fire's new song "We Used to Wait" off their newly released album The Suburbs.

"The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen."

Google is, of course, hoping that you use its Chrome browser to take part in the experiment at but it will work with any HTML 5 compliant browser.

It's a fascinating experiment, which verges on being a bit eerie but certainly brings a hefty whack of novelty along with it.

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.