Instagram recently shared a social trends prediction report that provided insights on how the company perceives its target audience behaving in 2022. Possibly it was in this light that the Meta-owned video and photo sharing platform came up with some tweaks to the way users interacted with the app.
Firstly it reverted to the chronological order of showcasing content and followed it up with a unique way of generating nostalgia among users. The latest in this series is an update that would allow users to upload videos of up to 60 seconds on their Stories. The current length happens to be just 15 seconds.
A report in (opens in new tab) 9to5Mac quoted a post from an Instagram user Turkey to indicate that the social network app has indeed begun notifying select users about this change. At this point in time, videos going beyond 15 seconds gets automatically split into more than one post on Stories. Alternatively, the user could opt for uploading the video on to Reels and then showcasing a clip on Stories.
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What does it all mean?
"Discover longer stories. Videos up to 60 seconds will no longer be segmented," says the message from Instagram in what appears to be a concerted effort on the part of Meta to regain users from other platforms such as Snapchat and TikTok.
The change comes barely a couple of days after Instagram announced that users can now use the "Reels Visual Replies (opens in new tab)" feature to post responses on comments around their posts done via Reels. Users will see a new option that allows them to select the Reels button to create a video reply, which will appear as a sticker.
Besides these changes, the report said Instagram was testing a revamped interface for posting Stories that simplifies the process of adding mentions or locations to a post. Of course, there is no information whether these changes would see the light of the day or when it would happen.
The company is also testing a revamped interface for posting Stories that will make it easier to mention other accounts or add a location to a post. It’s unclear when or if Instagram will make these changes available to all users around the world, as right now only a few users can post longer Stories.
Readers would be aware that TikTok has grown in popularity in recent times in spite of a ban in some countries with Snapchat coming up with a new standalone app for creators to edit and post videos. Thus, it is hardly surprising that Instagram is also in the fray to create innovative features that will keep its audience happy.
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