Customers will be able to reserve products in their local Argos store for collection using Google Assistant on their Google Home speaker or smartphone once they have enabled the service.
Once you have made the reservation using your voice, you just need to confirm the order on your smartphone, and your item will be ready for collection.
Argos is realistic about the impact this new service will have on its sales figures, with chief executive John Rogers telling the BBC that he “doesn’t expect to turn on the app and suddenly double our sales”, but rather he thinks customers will enjoy experimenting with it as a new way to shop.
After all, the Argos catalogue is a staple of the British coffee table, with millions still distributed to customers every year. Could talking to Google Assistant ever replace the joy of leafing through the catalogue, biro in hand, and circling the gifts you want your parents to buy you for Christmas?
The public aren’t convinced yet
The news of Argos and Google’s partnership comes after a report in The Information found that only 16% of smart speaker owners use their device for shopping, with “only about 2% of the people with [Amazon Alexa-enabled] devices” making voice activated purchases in 2018.
This could be due to a general distrust of buying items without seeing and comparing products on a screen. Despite this, Amazon maintains that many of its customers do use the service.