Elon Musk's latest stupid Twitter idea could kill off the platform for good

Elon Musk and Twitter
(Image credit: Getty Images)

We're not even a week in from Elon Musk becoming the owner (or 'Chief Twit' as he calls the position) of Twitter, and already his plans for overhauling the verification process sounds like a terrible idea.

According to The Verge, Musk is planning to raise the monthly price of Twitter Blue, which gives you the ability to edit tweets, as well as get custom icons and exclusive features, from $4.99 / £4.99 / AU$5.99 to $19.99 / £19.99 / AU$20.99. By subscribing, Twitter Blue users will also now be verified, which gives them a blue tick next to their username - something that was once limited to verified users, such as notable public figures, politicians and members of the media.


Paying for the blue tick is just wrong

Getting verified on Twitter can be a slow, frustrating affair, in which you have to send the company multiple web links as proof that you're a real person and deserving of the blue tick.

Some people have been denied multiple times, and it took two tries for me to get the blue tick. I still don't know why I was denied the first time, but it's fair to say that the process should be looked at.

However, charging $20 a month for this is not the way to go. It's the equivalent of opening the floodgates and diminishes the point of verification - which was to help users know if an account is authentic, or of public interest. At four times the price of what a Twitter Blue subscription currently is, it's going to be a hard sell.

Combined with the fact that Musk has allegedly told Blue's developers that they will be fired if this feature isn't live by November 7, we could be about to see Twitter's dark days begin, and possibly the end of how you can freely use your account on the platform.

Daryl Baxter
Contributor

Daryl is a freelance writer and author of two books—The Making of Tomb Raider and 50 Years of Boss Fights. A third book, the follow up to ‘Tomb Raider’, comes out in 2026. Having worked at TechRadar previously as a software writer from 2021 to 2023, Daryl understands how software can benefit users, as well as having an interest in how accessibility features can benefit others.

With over a decade of experience, his work has been featured in Tom’s Guide, SUPERJUMP, Pocket Tactics, Radio Times, The Escapist, and more.