Amazon sales in Australia in 2025: save big with these early Prime Day deals

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Usually, Amazon's vast array of deals makes finding the best discounts challenging. That's why we do the work for you, finding the top Amazon sales of the week so you can easily add them to your cart.

The task is even harder this week, with an abundance of great discounts to choose from. This is thanks to the Amazon Prime Day sale which is set to arrive on July 8 – running for a longer-than-ever seven days. And, since it comes off the back of Amazon's mid-year and Australian EOFY sales, we're already starting to see some excellent deals worth considering.

As usual, Amazon devices are at the forefront, offering 42% off Amazon Fire TV sticks, up to 50% off Ring and Blink security tech and AU$200 off the Kindle Scribe. That's just the start, however, as there's also big money to be saved on the best stick vacuum cleaners, top air fryers and the greatest tablets.

Want to save even more? Check out this month’s Amazon coupon codes

While most Amazon sales are available to the general public, this is not the case for Prime Day deals – and many of these early discounts. Luckily, by signing up for a 30-day free trial right now, you will gain access to the best deals on offer during the seven-day Prime Day sale.

Subscribers also get free and expedited delivery on an array of eligible products, exclusive deals, early access to major sales, and included Amazon services such as Prime Video (one of the best streaming services), Prime Reading, and Prime Gaming. And, you can easily cancel at any time.

For a more in-depth look at what this subscription entails and whether it's worth it, refer to our guide on 'what is Amazon Prime in Australia'. Otherwise, explore the best Amazon deals available this week below.

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Top Amazon deals of the week

We're working on bringing this model in for review, but having spent some time with it, we feel comfortable claiming it as one of the best tablets you can buy, even without Apple Intelligence. You'll have to splurge on the iPad Mini 7 for Apple's latest AI-powered tools, but we think the value here is still outstanding. Retaining everything we loved about the Apple iPad 10.9 (2022), it offers 50% faster performance thanks to its upgraded A16 chip, as well as increased storage.

Size and power without shelling out for the absolute premium of the iPad Pro, this iPad Air model is a fantastic buy with this modest discount – especially when you're getting 512GB of storage. Its M2 chip might not be top-of-the-line anymore, but we called it "an able workhorse" in our Apple iPad Air 13-inch (2024) review. This smaller model offers the exact same experience in a slightly more manageable frame. It can even perform as a true laptop alternative if you pair it with the Magic Keyboard.

This tablet is built to for accessibility and affordability – nestling in below the Galaxy Tab S10 FE in Samsung's Tab range. It lacks stylus support and its LCD screen only offers a 1200 x 1920 resolution, but it’s still a handy gadget to have around the home, especially with 64GB of storage that's expandable with a microSD card. It’s perfect for a child or for those who just want a casual device for watching and scrolling.

Kindles are known for their reading capabilities, but the Kindle Scribe provides that and much more. Offering a wide range of writing features, you can take notes, create sketches and brainstorm like a pro. It has a 10.2-inch glare-free screen that sports an ambient light sensor to adjust screen brightness automatically, and it's got a great battery life. It's the complete package if you want an ereader and a digital journal.

If you prefer over-ear headphones but still want the best experience to go with your iPhone, iPad or MacBook, the AirPods Max at more than AU$150 off is a great option. We called them the "perfect headphones for Apple devotees" in our Apple AirPods Max review, thanks to their stellar audio performance, brilliant IOS-only features and excellent noise-cancelling. This cheapest price is on the orange and purple models, but all colours are discounted.

New to the Australian market in late 2024, the Blink Outdoor 4 is an affordable home security camera from Amazon with the ability to last up to two years off of two AA batteries. It comes with an easy to use app and fairly good camera quality via a 1080p lens, and can store video when paired with a Blink Sync module. At this price, it's an attractive home camera that you can place almost anywhere around your home. While not the lowest price we have seen, this 35% isn't bad.

Amazon sales calendar

Big Smile Sale: previously in March/April
Mid-Year Sale: usually in early June
Prime Day: typically held mid July
Prime Big Deal Days: typically held in early October
Black Friday: takes place in November
Boxing Day: takes place in December

Shopping tips

Person carrying Amazon boxes — (Image credit: Pixavril / Shutterstock)

1. Become a Prime member

While it might cost you a monthly (or annual) fee to be a Prime member, it's the best way to maximise your savings, particularly if you think you're going to be shopping on the platform regularly. If you're not a Prime member yet, you can sign up now for a 30-day free trial and, if you do so just before a big sale and cancel the subscription before the trial ends, you get the full benefits without having to pay anything extra, albeit for a short period of time.

Benefits include free and fast shipping, exclusive and early access to select deals, plus free subscriptions to some of Amazon's other services like Prime Video, Prime Reading and Prime Gaming. Find out more about this subscription service in our guide to what is Amazon Prime.

2. Use Amazon coupons

We've got a dedicated page that lists a lot of Amazon coupon codes to help you save on your next shop, but there are always select items on the site that have a little check box that you can tick to bring the price down a little. These coupons can save you anywhere from 5% to 20% off a particular item, and occasionally there's a specific amount of money that gets deducted (e.g. AU$5 off a AU$20 portable power bank), so keep an eye out for them when shopping on Amazon.

Note that when you use these little boxes, the discounted price will only appear when you finally check out – not when the item is sitting in your virtual cart.

3. Track your cart

If you aren't in a hurry to buy something specific, you can always add it to your cart and click "save for later". Amazon has a handy functionality that automatically lets you know if an item in your cart has had a price change.

4. Set up alerts

If you don't want to keep logging into Amazon to check your cart, you can use a site called camelcamelcamel.com to see an item's price history. You just have to copy and paste the URL of the Amazon item you're interested in into Camelcamelcamel's search bar and voila, you get the price history represented by an easy-to-understand graph.

Monitoring this manually, though, can be annoying, so the folks behind this tracking site have created a handy browser plug-in that you can install to receive email alerts when a specific item gets a discount. This is particularly useful during Amazon's big sales if you know what you're after.

If there are certain products you know you will buy regularly, particular pantry staples and toiletries, you can use the Subscribe & Save feature on Amazon. This option shows up as the default offer when click on items like laundry detergents, coffee pods, nail colour, baby-care items and more, and it's possible to save as much as 15%, with free shipping already available for Prime members.

6. Check Amazon's daily deals

Amazon has a dedicated hub that lists hundreds of offers, called Today's Deals. It sits right on top of the page and, while it looks a little daunting to browse, there are filters you can use to narrow down your search if you know what you're after.

If you happen to use an Echo smart device, you can also use a simple voice command to find out what the day's offers are by saying, "Alexa, what are my deals?"

7. Browse overstocked items in the Amazon Outlet store

Amazon also has a dedicated section called the Outlet Store that stocks clearance items going cheap. It also houses overstocked new items too, and these usually have some significant discounts. From electronics to homewares, the Outlet Store can save you a pretty penny, but note that some items may come in a damaged box. If so, there will be a note on the product listing page about its condition.

8. Shop during the big sales

If you're not in a rush to buy something, particularly an expensive item, consider waiting till a big sale comes knocking. When we say big, we mean the Prime Day and Amazon Black Friday sales. This is when we see the biggest discounts of the year.

That said, there are usually a lot of good deals during Big Smile sale and the Mid-Year sale, so don't ignore those if you're keen on shopping through the year.

Amazon Big Smile Sale: FAQs

amazon prime membership free trial benefits prime day — (Image credit: Amazon)

What is the Amazon Big Smile sale?

While it's not as big as Amazon Prime Day or Amazon's offering during Black Friday, the Amazon Big Smile Sale is one of Amazon's major sales of the year. You can expect a massive range of discounts across the best headphones, stick vacuums, earbuds, cheap phones and more, but the main discounts will likely focus on Amazon-owned products like Kindle, Ring and Echo. It typically takes place in late March or early April.

What days are the big Amazon sales?

Amazon has four exclusive sales throughout the year, while also taking part in the big general sales alongside Australia’s major retailers. These sales start in March (or early April) with the Big Smile Sale, while the Mid-Year sale is Amazon's alternative to Australian EOFY sales in June. Then there's Amazon Prime Day in July, which now occurs twice each year with Prime Day 2 – or Big Deal Days – landing in October.

And, while they aren't specific to Amazon, the Amazon Black Friday and Boxing Day sales are undoubtedly two of the best times to shop.

Does Amazon have an EOFY sale?

While Amazon doesn't take part in EOFY sales per se, the Amazon Mid-Year Sale lines up with the Australian End of Financial season.

What is Amazon's biggest sale?

While it's not an Amazon-exclusive sale, there's little doubt that Amazon's deal offerings during Black Friday are usually the best we see during the year – but its Prime Day deals are right up there. The Amazon Big Deal Days sale is also worth circling on your calendar. Note, many of the deals during these sales are exclusive to Prime members.

What is the biggest sale in the world?

Between Boxing Day and Black Friday, it's hard to say which is the bigger global shopping event. While Boxing Day is an event for countries within the Commonwealth, and Boxing Day has an American origin, both are great times to pick up basically anything from any retailer across the globe.

However, it's possible neither Boxing Day nor Black Friday sales hold the crown of the world's biggest sale. That title might belong to Singles Day, held on November 11. A massive event in China, it has recently gained traction globally – and may increase in popularity in 2025.

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A Digital Content Writer for the Australian TechRadar team, Max covers all things tech and lifestyle and is keen on using tech to make life easier. A 2023 journalism graduate, Max has written across sports, entertainment and business for brands like Zero Digital Media and Valnet.Inc, but found his love for tech in his time at GadgetUser. At home when covering everything from the latest deal and coupon code to the most recent streaming service output, phone or smartwatch, Max excels at using his research, experience and writing ability give you more time to use your tech, not waste time finding it.

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