Black Friday mattress deals 2023: best early sales, and when to shop for the lowest prices

Black Friday mattress deals: Saatva Classic mattress
(Image credit: Future / Saatva)

The Black Friday mattress deals 2023 aren't here yet – you've got a few weeks to wait until the shopping event really kicks off. This year, Black Friday falls on 24 November, with Cyber Monday following on 27 November. However, we're expecting the Black Friday mattress sales to start around the middle of November, so you'll have plenty of time to shop for a bargain.

Black Friday traditionally delivers the lowest prices of the year, and we'll almost certainly see discounts on all of our best mattress picks. We monitor prices all year round, and have covered several holiday shopping events now, so we have a good idea of the kind of price drops that will appear in the Black Friday sales. 

If you're pressed for time and would rather not wait until November to upgrade your sleep setup, the good news is that sales happen all year round, and there are plenty of strong discounts live right now. Read on for a deals round-up, along with notes on what we expect to see on Black Friday (in some cases, the discount might not be all that different to what we'll see on Black Friday, but in others it'll be worth holding off). 

We'll be keeping this page updated with all the best Black Friday mattress deals and sales as soon as they go live, and adding more shopping tips and insights as we get closer to the event – so bookmark this article and check back. For now, read on for the best offers available now.

The best mattress sales to shop ahead of Black Friday

Best Black Friday mattress deals

DreamCloud Luxury Hybrid mattress: was

DreamCloud Luxury Hybrid mattress: was $839 now from $499 at DreamCloud
The five-layer, 14" deep DreamCloud is a great choice for those who want a luxurious feeling hybrid mattress, but who can't quite stretch to the Saatva Classic. Right now there's a flash sale with 40% off, taking the price of a queen down to $799 – which is $100 cheaper than the usual price. This is the best price we're expecting to see on this mattress (including over Black Friday), so we'd recommend snapping this deal up while it lasts. In our DreamCloud mattress review, we found this mattress does a superb job of regulating temperature, thanks to gel-infused memory foam, an innerspring layer that allows for movement of air, and a quilted foam and cashmere top layer that's designed to wick away moisture. We rated this bed a 7.5 out of 10 in firmness – that'll suit most people, although if you're light in weight or lie on your side, you could consider a softer option such as the Helix Midnight. You get a whole year to decide whether you like it, and there's a forever warranty too. 

Purple Plus mattress: was

Purple Plus mattress: was $1,495 now from $1,095 at Purple
The Purple Plus is made with this brand's flexible, durable and cushioning 'GelFlex grid', alongside an additional layer of foam layer to amp up the softness (that's the 'Plus' bit). The pre-Black Friday mattress deal knocks $400 off all sizes of the Purple Plus, with a queen coming in at $1,499. That's the cheapest price we ever see on this model, and well worth snapping up – we're not expecting a better discount over Black Friday. In terms of what to expect, you're getting similar benefits to memory foam – motion isolation, pressure relief – but the grid is more naturally breathable, so a good choice if you know you sleep hot. The Purple Plus comes with a risk-free 100-night trial, as well as free delivery and returns, and a 10-year warranty. Any caveats to be aware of? Despite the foam rails around the edge of the mattress, edge support is still average compared to the competition. 

Saatva Classic mattress: was

Saatva Classic mattress: was $1,095 now from $895 at Saatva
Editor's pick -
The Saatva Classic is a luxurious innerspring hybrid mattress that's available in three different sleep feels and two sizes, and it's our favorite mattress overall right now. In our Saatva Classic review, our testers found it was comfortable in all sleeping positions, and well-suited to hot sleepers and people with back pain. The extras are great too: you get a 365-night trial and lifetime warranty. The current sale knocks up to $350 off, with discounts on all sizes. A queen now costs $1,695, which is a good price for the quality you're getting here, although we do expect a slightly bigger discount for Black Friday.

Nectar Memory Foam mattress: was

Nectar Memory Foam mattress: was $699 now from $359 at Nectar
The Nectar is a great all-rounder memory foam mattress that will suit plenty of tastes and sleep styles. The current sale knocks 33% off everything, which takes the price of a queen down to $669. In our Nectar mattress review, we found it delivered good pressure relief and motion isolation, making it a good choice for anyone with achy joints, or who shares a bed with a partner. It comes with a lifetime warranty and a year's risk-free trial, so you'll have plenty of time to make sure it suits you. Although excellent value, this is a pretty standard deal for Nectar – for the lowest price, you'll need to keep an eye out for a pre-Black Friday Flash sale (we'll of course share if we spot one of these). 

Helix Midnight mattress: was

Helix Midnight mattress: was $936 now from $749 at Helix
The Helix Midnight is a softer memory foam hybrid that's especially geared towards side sleepers. Right now there's 20% off all sizes, with two pillows thrown in for free. That drops the cost of a queen size down to $1,099. In our Helix Midnight mattress review, our testing panel was especially impressed with this mattress' temperature-regulating properties (and there's the option of a cooling cover upgrade too), and found the softer sleep feel provided welcome cushioning around the shoulders and hips in a side sleeping position, as well as effectively absorbing motion from anyone you're sharing the bed with. You'll get free US shipping and a 100-night trial to make sure it suits you. This is the standard Helix deal, and we're expecting the discount to increase for the Black Friday mattress sales. If you're not in a rush, it's worth holding off. 

 Should you wait for a Black Friday mattress deal? 

  • For the lowest price wait until mid-late November
  • Buy earlier if you don't want to risk delivery delays
  • Still lots of strong discounts available now

We predict that most brands will launch their Black Friday pricing around mid-November, with those deals sticking around until a week or so after Cyber Monday. That's generally when we've seen the lowest prices and most free gifts in previous years. A handful of brands will drop their prices even lower over Black Friday and the following weekend, into Cyber Monday. 

Last year, the deals were pretty good. In general prices have risen slightly, so it's rare to see historic lows. While mattresses might not be the cheapest they've ever been, we are expecting most brands to match or better their lowest price of the year. 

If you're in a bit of a rush, don't panic. In most cases, there won't be a huge saving difference between the current deal and the Black Friday deal. So if you're just looking to make a good saving, and don't mind if the price drops again by another $50/£50, the early mattress Black Friday deals are well worth checking out – and you'll avoid any potential delivery delays later in November. 

Black Friday mattress deals: our predictions

The Emma Mattress shown on a black metal bed frame and photographed against a green background

(Image credit: Future)

When will the best Black Friday mattress deals start in 2022?

We predict that most of the best Black Friday mattress deals will be available the weekend before Thanksgiving week, from as early as November 17. That’s a full week ahead of Black Friday, which falls on November 24.

In past years, we've seen early access Black Friday deals appearing up to five or six weeks before the big day. However, last year, we only saw a couple of Black Friday-branded deals from the major sleep brands (in the US, a DreamCloud 'Better than Black Friday' deal, and in the UK, Emma's confusingly named 'Halloween Black Friday' event). 

Will Nectar launch a flash mattress sale before Black Friday? 


(Image credit: Nectar Sleep)

Nectar tends to buck the Black Friday mattress deal trend by offering its best pricing in a flash sale, rather than on Black Friday itself, when the deal reverts to the brand's standard offer. Last year there were a few 40% off Flash sales in October and November. These don't last long and are well worth taking advantage of when you do spot them – we will of course be letting you know if we spot one. 

Ruth Hamilton
Sleep Editor, Certified Sleep Science Coach

Sleep expert and and Certified Sleep Science Coach Ruth is your go-to person for all things snooze-related on TechRadar, from advice on what mattress will suit you best, to tips on how to improve your sleep habits. She has tested more mattresses than her small flat can handle and will talk at length about them to anyone who shows even a passing interest, and has had to implement a one-in-one-out pillow policy for fear of getting smothered by them in the night. As well as following all the industry trends and advancements in the mattress and bedding world, she regularly speaks to other sleep experts to delve into the science behind a great night's sleep, and offer you advice to help you get there. Prior to joining the Tom's Guide team, she was T3's Wellness Editor. 

With contributions from