Max Sinclair

CEO of AI visibility scaleup Azoma.

Articles by: Max Sinclair

A small business owner calculating income and return on investment in percentage using a calculator from a home office.
Why AI visibility now demands paid and organic GEO optimization

By Max Sinclair Published

AI shopping is reshaping GEO: brands must optimize for organic discovery and paid conversion.

Someone typing at a keyboard, with an ecommerce shopping cart symbol floating in the air.
What OpenAI’s 4% checkout fee means for the future of commerce

By Max Sinclair Published

Agentic commerce is already here, and OpenAI’s checkout fee is simply the first clear signal that the monetization layer has arrived with it.

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