Amazon Prime Day 2025 in Australia is done for another year. Well, it is for the month of July but there will likely be another big sale exclusive to Prime members later this year.
• Shop all of today's Amazon deals here
We've had a few Prime Big Deal Days already in Australia to know that the newest Amazon sale has left its mark on the annual shopping calendar. So we can, with a good amount of confidence, say that the next Prime Day sale will still be in 2025.
Will it be another massive week-long event? We think so. The 2024 July sale was six days long, as was the October one. The 2025 July sale was seven days long, so yes, we think the October one will follow suit.
And as for the deals to expect? Will they better than what we saw in July? Well, we can hope, but the last couple of Prime Big Deal Days have had a slightly lower volume of deals that either match the July offers or are priced slightly higher. It's been rare to see the deals bettered later in the year because Amazon will typically reserve that option for its own Black Friday sale. Still, there will be a few exceptions and we can still hope for better price, can't we?
As with Prime Day, the name of the October sale – Prime Big Deal Days – indicates this too will cater mostly to paying subscribers, so you will need to be a Prime member to access the best deals. We noticed during the July sale that there were some 'secret' prices only Prime members could see, so it might be well worth getting yourself a subscription before the next big sale.
Signing up for a subscription – which costs AU$9.99 a month of AU$79 annually – not only allows you maximise your savings, but it also gets you access to a number of perks. You can read all about it in our dedicated What is Amazon Prime guide but, in a nutshell, this monthly or annual fee gets you access to Prime Video, Prime Music, Prime Reading and Prime Gaming services, as well as free and fast shipping on all eligible products.
Amazon Prime Day 2025: all you need to know
When is Amazon Prime Day 2025?
As you've probably already guessed, there are two Prime Day sales each year and the main one is the July sale.
We've already had the first Prime Day sale of the year, which began on July 8 and went on for a full seven days till July 14.
We don't know when Prime Big Deal Days will be this year, but if were to extrapolate from the last couple of them, we think it could be early October So we're likely looking at a time frame of a potential start date of October 7, depending on what day of the week Amazon wants to begin its next sale. And given the July sale was seven days long, we're expecting the same again in October. See more predictions below.
And we thought 65 hours was a long sale duration!
Will there be a second Prime Day in October 2025?
Based on previous years, and the fact we've already had two Prime Big Deal Days sales, it's highly likely Amazon will continue with another Prime Day deals extravaganza in Australia in October again.
Last year, Prime Big Deal Days was between October 8-13 (a 6-day deal bonanza), so expect this year's second Prime Day to be between October 7-12. Or maybe this too will become a 7-day marathon too. We'll keep you posted of course, but if July's sale is week-long, it's highly likely that the October sale will also be just as long, so an October 7-13 duration possibly.
This second sale is a prelude to Amazon's Black Friday sale, and a good opportunity to get your Christmas shopping started if you don't want to wait till end November (this year, Black Friday falls on November 28, 2025).
What is Prime Day in Australia?
Amazon Prime Day began in the US in 2015 as a celebration of the company’s 20th anniversary, with more deals on offer than Black Friday back then. Today, Prime Day is Amazon’s popular mid-year sales event where members of Amazon Prime get exclusive discounts on a wide range of items.
While it began as a one-day sale, 2018 saw the offers last for 36 hours, which then became a 65-hour in 2019. We've had the 65-hour sale since and thought that was 'recording breaking' – oh boy, were we wrong. Last year (2024), for the first time ever, the Prime Day sale was a marathon 6 days, or 144 hours if you want an hourly comparison.
Amazon then broke that record this year by hosting its longest ever Prime Day sale – a full week. Yes, seven days! Which begs the question: can we just start calling it Prime Week from now on?
When was Amazon Prime Day 2025?
To give you an insight into the time frame of when Prime Day takes place, the 2024 sale kicked off at 00:01am AEST on July 16 and went on until 11:59pm AEST on July 21. This year, Prime Day began at 00:01am AEST on July 8 and ended at 11:59pm AEST on July 14.
There was a week difference between the two years, but that's neither here nor there. What's significant is the duration of these two sales – 2024 was a 6-day sale while the latest Prime Day was 7 days long.
The second Prime Day sale in Australia in 2024 (aka Prime Big Deal Days) also lasted 6 days, starting on October 8 and ending on October 13, 2024.
Only Australia and Singapore were treated to these extra-long sales both years, as Prime Day lasted only four days in July 2025 in the US and UK (July 8-11).
Why does Amazon have Prime Day?
Prime Day is presented as a neat ‘thank you’ to Amazon's paying members, but one that involves giving Amazon more money and shifting a lot of stock at the same time.
Prime Day isn’t just about selling Amazon-branded products – several other brands and third-party sellers also save their best deals for Prime Day, completely aware that thousands of extra shoppers will be hitting the online store.
To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership which, in Australia, will set you back AU$9.99 a month or AU$79 a year. While you’re paying for the privilege of free, swift delivery on domestic and international goods, signing up for Prime means you’ll also have free access to Amazon’s streaming services, including Prime Video, Prime Music and Prime Reading. Members also get free access to Prime Gaming and Prime Photos for all their ebook and storage needs. To learn more about this service, head to our guide to what is Amazon Prime in Australia.
How often is Prime Day in a year?
Amazon Prime Day is typically held only once a year, usually in July. However, Amazon's Prime Big Deal Days seems to now be an annual event that matches the July offers, so we could sorta, kinda say that Prime Day is 'unofficially' held twice a year.
How much will Amazon Prime cost in 2025?
An Amazon Prime subscription in Australia costs AU$9.99 per month or AU$79 annually. These prices have been in place since 2023 and includes some useful perks that make the subscription worthwhile, especially if you are a regular Amazon shopper and are keen on the Prime Video library.
With free deliveries on eligible products available as part of the service, even a single item that costs less than AU$20, for example, will arrive at your doorstep either the same day or within a day or two with no additional shipping expenses.
Check out our dedicated page on what is Amazon Prime to find out if it's really worth the money. And click on the buttons below if you'd like to sign up and get a 30-day free trial if you're a new customer.
How do I become an Amazon Prime member?
To be eligible for the Prime-exclusive offers, you need to sign up for a Prime membership for AU$9.99 per month or AU$79 for the whole year.
1. Go to Amazon Prime
2. Select: start your free trial
3. Follow the instructions
4. Start browsing deals
You can start a 30-day Amazon Prime free trial just before Prime Day 2025 and use that to get access to the sale. This option is only available to brand-new members who haven't used the free trial in the past, though.
As well as access to the deals, you also get to try out all the other Amazon Prime benefits while on the free trial, such as free delivery, Prime Video, Prime Gaming and more.
You can get more information from our dedicated 'what is Amazon Prime' page for a full breakdown of the service. You can also use that to decide whether you want to keep your membership going after the sale or cancel Amazon Prime within the one-month trial period to avoid being charged.
Amazon Prime Day 2025: our deal predictions
While we can't say for sure what exactly will be discounted on Amazon during Prime Big Deal Days, there are some guaranteed offers that you will see that we've seen in pretty much every single major Amazon sale since 2018 – and that is the company's own hardware.
So we can say for sure you're going to see some pretty steep price drops on the likes of the Fire TV Stick 4K, Echo Dot and Kindle ereaders. The July sale didn't see any record-low prices for the streaming devices and the smart speakers, but the Kindle Paperwhite and the Kindle Scribe were down to all-time low prices.
As for other products, this entirely depends on how it fits into each brand's plans for Prime Day 2. We've previously seen deals go live on Amazon 24 hours ahead of the official sale start, but this July, Amazon launched 'early deals' a full week ahead of its July 8 official Prime Day kickoff.
We didn't see many big brands offer their Prime Day prices that early, but then Australia's EOFY sales were just about wrapping up at the time, but price drops started appear a day or two before.
Based on that, expect headphones, smartphones, smartwatches and more popular electronics to feature alongside Amazon's own hardware just prior to the sale start, but the best prices will be during the official sale itself.
Samsung phones and wearables (including the Galaxy Ring) saw some very enticing discounts in July, so keep an eye out for price drops on the latest 7 series foldables in October – you could get lucky.
Headphones from Bose and Sennheiser have been dropping in price each year and we saw some record-lows on the former's Ultra series in July. And, interestingly, we even saw some decent offers on Sony's popular XM-series cans. We're expecting more of the same, but we can't guarantee the same kind of prices as July.
We've previously seen plenty of soundbars get discounted on Amazon, but there weren't many in July – we suspect it was a stock issue. So here's hoping they're back later in the year with deep discounts. Cameras are another piece of tech we've not seen much of during Amazon sales, but there are always a fair few and it was good to see some Canon kits drop to below the AU$1,000 mark in July.
Apple discounts have been quite disappointing since 2024, and we're not quite expecting that to change later this year. But if you are in the market for a new iPad, you might well get lucky as we saw good price drops on the latest powerhouse models.
If we hear any more news over the coming months, we'll be sure to share it right here and update our predictions with the latest information.
Amazon Prime Day 2025: shopping tips
How to find the best Prime Day deals
1. Grab an Amazon Prime free trial
If you're not a Prime member yet, you can sign up for a 30-day free trial just ahead of the big sale and cancel before it ends if you don't want to continue with the service. This way, you get all the benefits of Amazon Prime without paying for it, albeit for a short period of time.
2. Know what you want to buy – but stay flexible
Having a good understanding of exactly what you want to get out of Amazon Prime Day 2025 will be key to winning this year. That way you'll be able to quickly recognise how good that discount really is, but stay flexible enough to know whether you should opt for another model. For example, if you need a new laptop or camera, take a look at what features each brand offers, perhaps take a look at a few in person by visiting a store. Find a few options you would be happy to pick up, get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.
However, it's also worth identifying the features that you could sacrifice in order to boost the specs that you really care about – you don't want to miss out on the best Prime Day deals just because the specific model you had in mind isn't discounted.
3. Keep some of that flexibility in your budget
Obviously it's never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best-value deals available. Sometimes the best Prime Day deals aren't on the cheapest items, but on the next level up that offers so much more without boosting the price too much. For example, if you're looking for a laptop you might be tempted by a super low price on a 256GB storage option. However, if the 512GB model is just AU$100 to AU$150 more expensive it's a far better investment.
4. Get in early, but stick around for the full event
When the sale itself comes, we'd recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly, you may need to move fast.
However, just because you've managed to secure an incredible discount straightaway shouldn't mean your work is done. Amazon releases plenty more high-profile savings throughout the course of the multi-day sale, so it's worth checking back in throughout as well.
5. You're not limited to Amazon – price check and price match
Amazon Prime Day isn't strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even lower. It's worth checking other retailers aren't beating your Prime Day deals, but even if they aren't, some like JB Hi-Fi, The Good Guys and others will be offering price-matching guarantees and you may snag additional extras as well.
How to find other Amazon deals
Amazon doesn't always do a great job of promoting the best Prime Day deals. Sure, it will shout about many of its own devices and other well-known products that are on sale, but it's often worth looking beyond these highlighted deals for some even better savings. We do a lot of that searching for you and share our favourite offers right here, but here's some more advice on how to find the best Prime Day deals.
Before the sale begins is a good place to start. In the run-up to Prime Day, Amazon usually has a few offers live that are a tease for the big event. These aren't usually some of the biggest products, but can still be tempting bargains. We sometimes see reductions on its own subscription services such as Audible, Music Unlimited and Kindle Unlimited during this window, making it a good time to sign up.
We also strongly encourage you to keep an eye on Amazon Warehouse deals. We often see store-wide discounts of up to 20% across this selection of second-hand, used and open-box products. All items are checked, tested and Amazon-approved before they go back on sale, plus they are covered by the standard returns policy, so you don't have to worry if you run into any issues. Generally, it's an excellent option to bag an even bigger bargain.
Prime Day vs Black Friday – should you wait?
Both Amazon Prime Day and Black Friday generally offer discounts on the same kinds of devices, but there are a few differences between the sales events.
Prime Day deals are largely focused on Amazon itself. Competition among shoppers is also significantly reduced on Prime Day, which means that deals are generally easier to find, easier to price check and won't run out of stock so quickly.
Black Friday, on the other hand, is set across a much larger range of retailers, with prices that tend to be a little cheaper across a wider variety of brands. That does mean putting in a lot more work to make sure you get the best offer possible and keeping a close eye out for limited-time flash sales that make up for most of those lowest recorded prices. With more competition between retailers, though, we do tend to see slightly heavier discounts in November.
Of course, you may also simply want your tech sooner. If so, we wouldn't recommend waiting another month for the chance of a better discount, which may or may not come your way. There's no guarantee that prices will be any different come Black Friday, especially on Amazon products. You may find some older tech for even less, but then you also run the risk of missing out on the best deals due to the increase in competition.
Moreover, keep in mind we've never had a Prime Big Deal Days sale before, so we're as yet uncertain how well the prices will compare to Black Friday. So if you can hold on for a month or so, you could wait to see what happens during November's bumper sale.
Best Prime Day 2025 deals from July
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.