Canon's latest bridge camera has the longest optical zoom currently available on the market – it also has a host of other useful features, such as inbuilt Wi-Fi and an electronic viewfinder.
The Canon SX700HS features a 30x optical zoom, a 16.1 million pixel sensor and built-in Wi-Fi. It could just be the perfect camera to take on your holiday.
The Sigma 18-300mm f/3.5-6.3 is the company's longest superzoom yet, in a sector where every little increase in focal length is a little more territory gained.
The Sony HX60V includes an impressive 30x optical zoom in a relatively small body, plus the latest Bionz X processor for better image quality than from the HX50V.
The price and availability of the lens yet to be determined, but it comes with its own edit software.
Fuji has introduced two new cameras at this week's CP+ Japanese trade show, both featuring long zooms.
Pentax has lifted the lid on its new X-5 camera, which arrives packing a rather impressive 26x optical zoom setting.
Olympus has revealed a new superzoom bridge camera to sit in its Traveller series of cameras with a 40x optical zoom lens.