Sony Bravia KDL-40EX703 review

Amazingly well-specified 40" LCD TV with Freeview HD

TODO alt text

Sony bravia kdl 40ex703

The KDL-40EX703 boasts one of the most comprehensive specification sheets of any television currently on the market.

It is, of course, Full HD and those 1,920 x 1,080 pixels are put to the best possible use by a built-in Freeview HD tuner.

The subscription-free digital terrestrial high-def service is becoming increasingly significant, with this summer's World Cup coverage enabling it to move beyond looped demo material, offering as it did so a mouth-watering glimpse into the future of mainstream high-definition broadcasting.

Web widgets

The set also carries an Ethernet connection and web widgets that offer a gateway to a handpicked selection of websites, including YouTube, DailyMotion and

We're not entirely convinced that this sort of ring-fenced browsing offers much of a boon to anyone already in possession of a PC and a broadband internet connection or a decent web-enabled phone, but it's an impressive bonus layer of spec that doesn't appear to have added much of a premium to what looks, at first glance, like a very competitive price tag.

The KDL-40EX703 also carries the latest generation of the picture processing system that has served its sets to consistently good effect over the last few years.

Bravia Engine 3 is an umbrella term for a set of tweaks and refinements designed to boost image detail, optimise contrast and keep an eye on the colour palette.

Motion judder?

MotionFlow 100Hz digital scanning is also on hand to smooth out judder, while Live Colour mode is available in varying degrees of intensity (including Off) to help ensure hues are bright and realistic.

If you've already noted the set's unusually slender profile, you will no doubt have deduced that this is an LED-backlit set, which ought to be good news for black levels, as well as enabling it to run much more efficiently than an equivalent, CCFL-powered flatscreen.

Another piece of green thinking is a presence sensor that switches off the picture if the set detects no movement in the general vicinity for a period of time.

You can extend or reduce the amount of time the TV will wait before shutting down, or switch the feature off entirely if you prefer. There is a rather underwhelming demo in which the screen goes black every five seconds if you want to check out this feature before deciding whether or not to use it.

The Sony can also us Wi-Fi, which means you can connect it to your home network without cabling (although you will need to add the optional UWA-BR100 USB device to do so) to share various media across whatever compatible hardware you own.


General connectivity, meanwhile, is generous. The line is led by a quartet of HDMI inputs, two of which are around the back, with the remainder arranged vertical on the left-hand side of the cabinet.

These are joined by a comprehensive selection of the usual digital and analogue ports, including a brace of RGB-enabled Scart inputs, a USB port and an optical digital audio output for sending broadcast audio to external amplification in pristine binary form.

S-video has been dispensed with, but there is a composite jack on hand to cater for the lower end of the video food chain.

Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-C (MPEG2), DVB-T (MPEG2)
Video Signal StandardHD Ready 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyBRAVIA EX703
Brand NameSony
Screen Size101.6 cm (40")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Ethernet TechnologyEthernet
Weight with Stand (Approximate)17.80 kg
Backlight TechnologyEdge LED
VESA Mount Standard300 x 300
Operating Power Consumption79 W
Standby Power Consumption190 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand655 mm
Width with Stand985 mm
Depth with Stand280 mm
Number of Common Interface1
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Enhanced Refresh Rate100 Hz
Height623 mm
Width985 mm
Depth64 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX703
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer, Auto Program, Channel Labeling, Teletext
ManufacturerSony Corporation
Product ModelKDL-40EX703
Product NameBRAVIA KDL-40EX703 40" LED-LCD TV
Product LineBRAVIA
Manufacturer Part NumberKDL40EX703U
Manufacturer Website Address
Marketing Information

The super-slim EX703 is the ideal TV to have around the home. Stunning TV pictures give an amazing Full HD experience. Clutter-free design fits any space effortlessly. Online entertainment will amuse you for hours. Enjoy top performance and save on energy bills too.

Package Contents
  • AC Cable
  • Operating Instructions
  • Remote Control
  • Table Top Stand
Limited Warranty1 Year
Weight (Approximate)14.90 kg