This set occupies one of the upper echelons of Philips' current output and offers the kind of picture-tweaking depth that requires a clear afternoon, a soothing cup of tea and a very deep breath.
Fortunately, though, if the Dutch company has one eye on hardcore videophiles, the other is invariably on normal, functioning humans, and the latter are sure to be delighted by a foolproof installation assistant that enables you to fine-tune your picture to your preferred parameters by responding to a set of split-screen images.
It's surprisingly effective and, crucially, you don't at any point feel baffled, patronised or seized by the fear that you've done something irretrievably ghastly to your settings.
The actual user experience, meanwhile, is an ergonomics masterclass.
Philips has always been at the forefront of ergonomic innovation and the current operating system is one of its jazziest and best.
We love the spooky, blue-haloed graphics on a translucent dark background and the menu architecture is effortlessly intuitive.
The exemplary layout marries up seamlessly to one of the best remote controls in the business, a satisfyingly weighty, metal-jacketed zapper that sits in the palm as if it had been made with yours in mind.