Modu has finally launched its 'jacket' mobile phone, allowing you to chop and change the style of mobile you want simply by slipping it into a new case.
The Modu phone has only 'soft-launched' in Israel at the moment, ahead of releases in the Philippines at the end of August, and the likes of South America and Greece later in the year.
BIKE MODE: The Modu device uses the Cycle jacket's screen to offer new functionality
Modu spoke to TechRadar and confirmed while the phone is on schedule for a likely launch in the UK and other Western European locations next year, it wants to 'establish supply chains and make sure all functions are supported'.
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More layers - not any hotter
As a first generation devices, there will only be three 'jackets' launched in Israel, but its anticipated many more will be available for the UK when it finally turns up here.
"We want to make sure we launch a quality product" said a Modu spokesperson to TechRadar. "We want to have a full range of jackets ready to enable us to compete at all levels of the market."
We had a good play with the Modu handset at MWC earlier this year, which is basically a SIM card with basic mobile functionality built around it.
SIMPLE: Other, cheaper, jackets simply extend the basic unit's functionality
It can then be dropped into different shells, such as a sports or MP3-playing option, making it into a totally different product each time,
There's no word on price, but given the concept was first shown in 2008 we hope it won't cost the earth after two years of development.