Snapchat, Google pay tribute to Prince with purple rain

A special filter and Google Doodle

Update: Google, too, is paying tribute to the late music icon. Its Google Doodle is now a deep shade of purple, and purple rain splatters against it and in the background.

"We are gathered here today to get through this thing called life," a Google tweet revealing the Doodle read, a reference to Prince's song, Let's Go Crazy.

Clicking on the word in search takes users to a catalogue of Prince hits, as well as news about his passing.

Google Doodle Purple Rain

Original story below...

Just a few hours after the passing of legendary musician Prince, Snapchat put out a special geofilter for fans to share and commiserate with.

The filter, not to be confused with Snapchat's line of motion-tracking selfie lenses, overlays an image of purple rain over the user's snap, a clear reference to Prince's hit album, song and movie of the same name.

The tribute was met with mostly positive reception from Snapchat users and the net at large.

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Several have also begun using the photo layer to create their own sendoffs to the artist for a 'We Love Prince' story that will be compiled onto the app.

That said, some younger music fans have mistaken the app's filter for rapper Future's Purple Reign – an album that dropped earlier this year that's a reference to the original Prince record.

The Purple Rain filter comes after Snapchat faced heated backlash earlier this week over a Bob Marley filter that many found offensive for several reasons.

Top image credit: Flickr/Scott Penner (image cropped)