Rage becomes first 'mobile phone' movie

Fashion film to premiere on mobile handsets

The first major film to be distributed for free exclusively through a mobile phone has been released to the public.

Downloadable in seven parts, Rage has a star-studded cast – featuring the likes of Jude Law, Steve Buscemi and Eddie Izzard – and has been directed by Sally Potter.

Although the movie has been available in bite-sized DLC for the last week for iPhone users, it is now having its full-length mobile phone premiere, courtesy of interactive IPTV platform Babelgum.

Multimedia event

The makers of the film are calling Rage the "first feature film to premiere exclusively on mobile phones."

They also describe the mobile format as something that "links directly to Sally Potter's vision for the film, as Rage tells the behind-the scenes story of a crisis at a New York fashion house through a series of intimate interviews, as if shot by a schoolboy on his mobile phone over a seven-day period."

The premiere is set to be a multimedia event, with the movie also debuting online, at the cinema on digital screens and DVD simultaneously.

Find out more about Rage at www.ragethemovie.com/mobile.

Also, tune into Babelgum tonight for the premiere of the film, which will showcase an interactive Q&A with director Potter live from the BFI Southbank in London.



Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.