Napster may have been in the online music game longer than most but that doesn't mean the company is resting on its laurels – it has just announced that it has docked subscription rates to the service by 50 per cent.
Now, for just £5 a month you can download five MP3s to keep forever and listen to Napster's unlimited on-demand catalogue of 8 million songs.
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Speaking about Napster Unlimited, Thorsten Schliesche, Napster's Vice President Sales and Marketing Europe, said: "With this new service model, Napster once again reflects the needs of today's music consumers. We listened to our customers and developed a service that provides music lovers with a flexible, best-value service that allows them to tailor their digital music experience to their personal requirements."
To give its service a boost, the music company is also doing deals with Dell, giving a one-year free trial away with their computer systems. Carphone Warehouse customers will also receive a free one-month trial card.
Let the music wars begin.
Go to www.napster.co.uk for more details.