Channel 4 gets personal with 4oD relaunch

My 40D to be unveiled

Channel 4 is all set to relaunch its on-demand service at the end of the month, with 4oD getting a significant makeover.

The service has been around for a good five years now but has never reached the heady heights of the iPlayer. Channel 4 knows this and that is why it has rebuilt 4oD, adding more personalisation and much-needed features like predictive search and recommendations.

At the heart of these changes is My 4oD, a section of the service that allows users, once registered, to add in their programme preferences and help them manage their on-demand experience.

This essentially means building playlists, having access to viewing history.

Other features include better full-page viewing and optimised site navigation when you are in the middle of watching a programme.

Improving 4oD

"Increasing the availability of 4oD on multiple platforms remains a key tenet of Channel 4′s strategy," said Sarah Milton, Channel 4′s Head of VoD.

" is by far the most popular access point for 4oD and we are focused on developing and improving this proposition.

"We have refined and optimised the design to ensure viewers get the best experience from the wealth of content Channel 4 has to offer.

"We have over 5,000 hours of archive programming available on the 4oD service, and the redesign makes it even easier for users to browse our offering."

The new redesign will debut 31 August and there will be a dedicated iOS app in September.

Via Broadcast


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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.