Fossil to launch 300 smart watches across Diesel, Fossil, Emporio Armani and other fashion brands

Update: We've found details and images of many of the new watches being shown off at launch, and you can see them in an easy-to-use gallery below.

The more established technology brands may have largely gone quiet on the smartwatch front, but Fossil is set to pick up the slack, as it’s announced that it will be bringing out 300 new touchscreen and hybrid watches this year, split across all its brands.

Only some of these will be 'true' smartwatches, with an Android Wear-powered Emporio Armani watch landing in September 2017 and the already-announced Misfit Vapor arriving in late summer. 

That will be followed by a Diesel watch and two supposedly very slim Fossil-branded models, dubbed the Q Venture and Q Explorist.

We’ll also see two new Michael Kors smartwatches, with the men’s Access Grayson and the women’s Access Sofie landing.

Each different brand will come with a unique ‘micro-app’, designed to fit that brand, with the Michael Kors option, for example, allowing you to use your Instagram photos for your watch face.

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The Diesel On is the first smartwatch from the brand, and it's set to arrive in five 'outsized styles'. Look out for it in late 2017.


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This Emporio Armani Connected watch is the first Armani smartwatch with a touchscreen. It's set to arrive in September 2017.
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The Fossil Q Activist hybrid watch (along with the Fossil Q Accomplice) is set to be the slimmest Fossil Q hybrid smartwatch to date and has customizable pushers. It's launching in summer or fall.
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The Fossil Q Venture Android Wear watch is - along with the Fossil Q Explorist - the brand's slimmest and most feature-packed touchscreen smartwatch, though what features it has haven't been confirmed. Look out for it in fall 2017.
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The Michael Kors Access Grayson Android Wear watch is aimed at men and arriving in fall 2017.
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The Michael Kors Access Sofie smartwatch is an Android Wear watch aimed at women. It's due to arrive in fall 2017.
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This is a new Michael Kors Access hybrid smartwatch. The upcoming range is set to include new color schemes on watches aimed at both men and women. Look out for them in late 2017.
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This is part of an upcoming collection of MICHELE hybrid smartwatches, landing in late 2017.
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The Misfit Vapor is arriving in late summer with GPS, a heart rate monitor, standalone music functionality and a build that's waterproof to 5ATM.
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This is one of the upcoming Skagen Connected hybrid watches. It's a women's (Hald) model, but 19 styles are in the works in total, some of which are aimed at men. The collection also includes the slimmest wearables Skagen has ever made, and they'll be launching throughout 2017.

Same specs, different designs

Other than the different micro-apps, the main difference between all these watches is their design, as they all pack roughly the same specs, with an AMOLED screen, a Snapdragon Wear 2100 chipset and Android Wear 2.0.

It sounds like a decent selection of watches, but the bulk of that 300 figure is going to be made up of hybrid watches – in other words ones which are likely to use coin cell batteries and an analog watch face, but with some smart features, such as notifications, though Fossil hasn’t shed much light on exactly what features they’ll include.

The first of these will be the slim Fossil Q Accomplice and Fossil Q Activist, both of which are set to launch this summer, followed by hybrid watches from DKNY, Marc Jacobs, Michele, Relic, Skagen, Tory Burch and others.