The newly added microsite includes Beats headphones, speakers and other sound accessories all presented on a splashy Apple-styled product page. While Apple has been selling Beats products for a while, they've been given more favored status now rather than simply existing as a quick listing among all the other accessories on sale.
What the Doctor ordered
Apple's self-made ear buds are still available on the web marketplace and we don't expect they'll being going away anytime soon. But at Apple's next big product announcements - say, the one happening September 9 - we wouldn't be surprised to see the iPhone maker roll out some new EarPods engineered by the Doctor himself.
As part of the $3 billion (about £1.79b, AU$3.25b) acquisition agreement with Apple Beats Electronics shuttered its own store days ago and began directing customers to Cupertino's online shelves.
- Will the iPhone 6 come with BeatPods included?