Amazon Black Friday 2018: the first deals are here


With Black Friday and Cyber Monday looming into view, you're probably already licking the pencil and getting your wishlist of what you hope to buy this year. The good news is, there are already deals to be had.

Despite having its own sales earlier in the year on Prime Day, Amazon is one of the big hitters for Black Friday and Cyber Monday too. It's got the widest range of products on the market, and often goes toe-to-toe with the biggest electrical retailers in stocking the big-ticket items that people really want to buy.

Globally, 60% of all online transactions on Cyber Monday last year happened at Amazon which is staggering.

At TechRadar we're old hands at scouring the best that Amazon has to offer, sniffing out the top deals on the technology we really rate and letting you know when the massive online retailer has huge savings on them.

From November 16-25 this year, Amazon will be running Black Friday deals of the day, every day. That means next Friday is set to be the first big day for deals, but we've seen some deals even start before that.

Below you'll find the earliest deals from Amazon that the company is calling 'Early Black Friday deals' that started on Monday November 12. These will only last a day, so you'll likely have to act fast. Scroll on down below to see some of the best early discounts we've seen.

Products will range from the best Amazon devices, assorted electronics, toys, fashion sports, beauty, home items and loads more. We'll also be keeping track of literally thousands of lightning deals which will last for only a limited time or until stocks last.

There are lots of sites online pulling together guides on the annual shopping bonanza, but none can offer the level of experience we have in terms of not only sniffing out the best deal but knowing which technology is truly worth you buying.

We'll also talk you through some of the best deals of last year, what we're expecting to see go on sale later in the year and give some solid advice on when you should keep your wallet secure and when you want to actually spend that cash.

Best early Amazon Black Friday deals

Amazon has started its daily deals even earlier than we first expected, so below you'll find a variety of the best early Black Friday deals. Most of these are only valid until November 25, so be sure to check back each day in the run up to Black Friday for the latest discounts.

McAfee 2019 Internet Security £9.99 £3.99 at Amazon
This is a brilliant deal - for around the price of a supermarket meal deal, you get antivirus protection for three devices for a year. Well worth investing in.  This deal expires midnight November 12. View Deal

Kaspersky Internet Security 2019 £30.75 £19.99 at Amazon
This package is great for families with lots of gadgets, as it gives you protection for 10 devices for one year. Mac, PC or Android devices are supported.  This deal expires midnight November 12. View Deal

Nintendo Switch | Pokémon: Let's Go Pikachu | Just Dance 2019 | £299.99 at Amazon
This is a very cheap Nintendo Switch bundle considering you're getting two very new games included for just £20 more than the RRP of the console. Buying these two games on their own would cost you £75.
View Deal

Bang & Olufsen Beoplay H4 £249 £134.99 at

Premium style and sound at a not-so-premium price, the Bang & Olufsen Beoplay H4 are at a particularly attractive price at Amazon, so long as you pick up this snazzy charcoal colour option.View Deal

Huawei P Smart: £229.99 now £149.99 at Amazon
The Huawei P Smart is our second best cheap smartphone right now, and you can pick it up for even less thanks to this Black Friday deal from Amazon taking it below the £150 mark.View Deal

Moto G6 £239 £195.99 at Amazon

Our favourite cheap phone is even less right now thanks to Amazon's deals. A cut of £40 is a significant discount, so if you're after an affordable phone this time is a great time to buy.

View Deal

Sony Xperia XZ1: £399 now £219 at Amazon
The Sony Xperia XZ1 is a flagship smartphones that's only just over a year old, but LOOK AT THIS PRICE. £219 for a phone with a heap of power, strong camera and plenty of storage is fantastic.View Deal

Sony Xperia XZ1 Compact: £329 now £199 at Amazon
It's hard to find a phone with flagship power that comfortably fits in one hand, but the Xperia XZ1 Compact offers just that. It may be over a year old, but a sub-£200 price tag makes it great value.View Deal

Anker PowerCore 10000 power bank £̶2̶1̶.̶9̶9̶ £16.71 at Amazon

After a powerbank to keep your phone charged up? This one comes in either black (the link above) or a white version, and it has 10000mAh inside that will be able to charge even the largest phones at least twice before needing a top up.  This deal expires midnight November 12.
View Deal

Anker 5 wireless charging pad £̶1̶6̶.̶9̶9̶ £13.59 at Amazon

Does your phone support Qi wireless charging? This isn't the most powerful charger, but for under £15 it's a steal so you can charge up your device on your desk or bedside without having to plug in a cable. This deal expires midnight November 12.
View Deal

Kingston SUV500 480GB 2.5-inch SSD £77.14 £49.99 at Amazon
Give your PC, laptop or even PS4 a speed boost with this great solid state drive. It comes with a generous 480GB capacity, and has £27 knocked off its price. This deal expires midnight November 12.View Deal

Transcend 4TB USB 3.0 StoreJet External Hard Drive £148 £107.99 at Amazon
This huge external hard drive offers a whopping 4TB of storage - more than most people will ever fill - and comes with a robust military-grade body to protect it. This deal expires midnight November 12. View Deal

Trust Gaming 21726 GXT 164 Sikanda Gaming Mouse £37 £19.99 at Amazon
If you're looking for a new gaming mouse, then this excellent programmable mouse that's ideal for MMOs has had £17 knocked off its price just before Black Friday. This deal expires midnight November 12. View Deal

Trust GXT 155W Gaming Mouse £38.99 £24.99 at Amazon
Here's another decent saving on a gaming mouse from Trust. This one offers you loads of customisation options, giving you complete control over how it feels and performs. Note that this deal expires midnight December 16. View Deal

Eliza Tinsley PU Racing Style Gaming Chair - Black £69.79 £49.99 at Amazon
If you're looking for a new gaming chair, then this comfortable, padded faux leather chair is a great choice. It's designed to offer excellent comfort, and it's had a 28% price cut.  This deal expires midnight November 12. View Deal

Shark Upright Vacuum Cleaner NV681UKT £̶2̶9̶9̶.̶9̶9̶ £166.99 at Amazon

After a new vacuum cleaner this Black Friday? This deal is on a corded vacuum, so look down below if you're looking for a great deal on a cordless vacuum. This deal expires midnight November 12.
View Deal

Shark cordless stick vacuum IF200UK £̶2̶7̶5̶.̶1̶8̶ £188.99 at Amazon

After a powerful cordless vacuum in the run up to Black Friday and the Christmas period? This one from Shark is 33% off today, and that brings it below £200. This deal expires midnight November 12.
View Deal

How to get the best deals at Amazon on Black Friday / Cyber Monday 

It's very difficult to say when you'll be able to buy the absolute very best deals, but we know the company is planning to start offering deals from November 16 all the way through to November 26.

Most of this year's tech has been announced and we're starting to get a clear picture of what you'll be able to buy come the last full weekend in November.

November 23 is Black Friday, while Cyber Monday will be on November 26. Expect to see great deals across the whole weekend from a variety of retailers, but for Amazon it's set to be an even longer period.

amazon prime day deals

Last year, we saw some impressive deals in those first few days but they weren't in the same league as the discounts that appeared over the weekend, and we'd expect the same thing to be happening this year. 

The company sold more than 210,000 pairs of headphones last year, and the last version of the Amazon Echo Dot and Call of Duty WWII were in the most popular items sold in 2018.

Our advice would be to decide what you're happy spending, keep an eye on the deals as they begin and if you see something that you want at the right price then snap it up there and then - yes, it's worse when something is discounted again, but there's every chance it might disappear too, only to reappear at a higher cost.

Last year, the company also brought extra Lightning Deals out each day in the run up and over the Black Friday weekend. 

These are only active for a very short amount of time or until the stock is gone. Anyone can buy these, but if you were an Amazon Prime customer you were able to get access to these half an hour before everyone else.

We'd recommend being an Amazon Prime customer for that benefit, plus it also gives you access to the Amazon Prime Video service, free one-day delivery and a series of other benefits too.

The best part is, if you've never been an Amazon Prime subscriber before you can get a whole month for free. 

If you haven't subscribed before, don't do it yet. You should activate your free 30 day trial a few days before the Lightning Deals begin, and that way you'll get all of these benefits across the whole sale period.

Amazon Prime free trial
Get 30 free days of Amazon Prime! Wait until at least November 1 to be sure you've got the whole Black Friday period covered with your subscription and you'll get access Lightning deals and one-day delivery plus lots of other benefits too. Amazon Prime 30 day free trialView Deal

Our last bit of core advice is to check back at TechRadar for our selection of the best deals, and don't rely on Amazon having the lowest prices over the Black Friday period. Yes, it's competitive, but that's what we're here for: working out whether it can be found somewhere else.

We'll be covering a wide range of retailers including Currys, Argos, John Lewis, Carphone Warehouse, and a variety of other topics like the best Black Friday PS4 deals, laptop and TV deals, plus many many more.

5 best deals we know about... so far

Amazon has announced its pre-Black Friday plans for the US, and as the company hasn't unveiled what will be going on sale in the UK, we've included some of the US products that we would expect to see here too.

Just to be clear, none of this Amazon tech is guaranteed to be discounted in the UK but the fact it's dropping down in the US gives us a clear idea that it'll be doing the same around the rest of the world.

Amazon Fire HD 10 (2017) tablet - is $119.99, soon $99.99

Current UK price: £149.99

The 10-inch Amazon Fire tablet is already affordable, but from November 16 it'll be a touch cheaper in the US... $20 cheaper, in fact. At under $100 for the first time it may be worth grabbing as it comes with Alexa built-in and all of Amazon's services in easy reach.

Read our Amazon Fire HD 10 review

Amazon Echo Dot (3rd generation) - is $49.99, soon $24

Current UK price: £49.99

The 2017 Echo Dot is also on sale in the US from November 22 but we'd only recommend going for the newer edition as it features better audio and a more attractive design. At half price, this is going to be a steal and it's the perfect way to access smart assistant features for the first time.

Read our Amazon Echo Dot (3rd Generation) review

Amazon Echo Plus (2nd Generation) - is $149.99, soon $109.99

Current UK price: £139.99 

Want the best audio possible from an Amazon Echo speaker? This year's Echo Plus is one of our favorite smart speakers money can buy and this $40 discount is not to be sniffed at. Hopefully a similar discount will be offered in the UK.

Read our Amazon Echo Plus review

Amazon Echo Show (2nd Generation) is $229.99, soon $179.99 

Current UK price: £219.99 

Want your Echo to have a screen? You'll need the Echo Show, and Amazon is planning to discount this speaker that it launched earlier this year by $50. It's worth waiting until November 22 for this, and hopefully we'll see a similar discount on this side of the pond.

Read our Amazon Echo Show review

Amazon Smart Plug is just $5 when you buy an Echo product

Current UK price: Not available

This is our wildcard deal, and while it's an instant recommendation for those in the US it's unlikely to be offered in the UK. That's because the Amazon Smart Plug isn't currently available in the UK... but we've got our fingers crossed this Black Friday period may be the first time we get to use one and Amazon introduces the tech here.

5 best deals at Amazon last year

Below we've put together five of the best deals we saw over the Black Friday period last year, but bear in mind you are no longer able to buy these at the discounted prices. There's no gurantee we'll see the same deals this year, but it gives you an idea of the discounts we're used to seeing.

Amazon Kindle Paperwhite - was £79.99 (usually £109.99): Pound for pound this is the best value Kindle device. This is a step up on the entry level model, with an improved screen resolution and the all-important back-light for night reading. This matched the best ever price on the device and we didn't see a better deal for an ereader appear over the sale period.

Amazon Echo Plus with built-in smart home hub – includes Philips Hue White Bulb - was £109.99 (usually £139.99):
This was the newest version of the top product in the Echo range last Black Friday (although has since been usurped). The Plus is tempting over the regular Echo thanks to the built-in smart home hub which is great if other smart devices have cables spewing from your router - yes you, Philips Hue Bridge, begone!

Sony PlayStation 4 (500GB) with FIFA 18 + GT Sport + Knowledge is Power was £199.99 (usually  £275.85):
Want to get a little more social with your gaming? Knowledge is Power encourages others to play along with their phones, and you also got two AAA titles of 2017 on top for the quieter times when you just want to game with brilliant effects too. This was one of our favourite deals for the PlayStation 4 last year.

Sony Bravia KD65XE7002 4K - was £1,079 (usually £1,500):
If you wanted a top-end home cinema TV but with a cut price, this was a fantastic option last Black Friday and Cyber Monday. Sure, it's still expensive but you got a massive 4K HDR TV with a 20% saving over the original cost. The price isn't far off this now in 2018, but it was an especially cracking deal a little under a year ago and we'd hope either this model or something similar goes even further down in price.

Audible audiobooks: 50% off for three months
Amazon owns Audible which is by far the biggest player in the audiobooks market. One of the best deals last year was the fact you could get 50% off your first three months of an Audible subscription. That was three whole audiobooks for half the normal price.

5 deals predictions for 2018 

New Amazon Echo devices
Announced in September this year and ready for release at some stage in October, we may end up seeing some discounts for the latest Amazon Echo devices come Black Friday. We don't expect substantial discounts as the new Echo, Echo Dot and Echo Plus will be only a few months old, but you may be able to save a tenner or so.

Kindle discounts... and maybe even the Oasis
The Amazon Kindle Oasis was announced back in 2017, and that meant we didn't see any substantial discounts for it over last year's Black Friday. Instead the big deal came on the Paperwhite, which you can see above. Now it's over a year old, we think you may see a reduction in the price of the Oasis when November comes around. We may even see a discount on the new Amazon Kindle Paperwhite that launched earlier in October.

Fancy 4K? Perhaps an Amazon Fire TV Stick 4K?
Last year we saw some significant discounts on the Amazon Fire TV Stick, so it'd make sense if the company decided to drop the price of the newer 4K version in 2018. There's no guarantee that'll happen, but we hope you'll be able to buy the 4K version of the TV Stick for a bit less later in the year.

A truly impressive Nintendo Switch deal?
We can dream... and that dream is likely to come true again this year. Last year's Black Friday was when the Nintendo Switch was a relatively new console, and while we did see some discounts it wasn't the cheapest we've ever seen it go. If you're looking to buy the portable console, Black Friday may be the best opportunity.

Lots of other top TV, laptop and gaming tech
Previous years have seen Amazon excel at giving discounts for top of the range TVs, laptops, games consoles and much more. If you're looking for a top deal from headphones to an electric toothbrush, you'll enjoy scrolling through our best Amazon deals come the Black Friday and Cyber Monday.

Reasons to choose or avoid Amazon 

Most of the products on sale over the Black Friday period through Amazon will be included in the Amazon Prime section of the site, so you'll be able to get next day delivery if you subscribe to the service.

If you don't already subscribe, be sure to hold off as you'll have a 30 day free trial you'll be able to use closer to the time to ensure you're getting the best deals from Amazon.

There may also be some big offers on Amazon's own services too. We've previously seen fantastic deals on the Amazon Prime service as well as Audible and some other services provided by Amazon.

Also bear in mind that there are other retailers to choose from too. Amazon's own products are sold at third-party retailers, and considering the retailer now has its own big day in Amazon Prime Day we may start to see lesser deals over the Black Friday period.

Stick with TechRadar to get the best deals 

We don't yet know what deals Amazon will offer over the Black Friday and Cyber Monday period, but we can gurantee one way you'll be able to find the best deals; coming back to TechRadar.

We'll be sifting through the deals Amazon and all the other top retailers around the UK will be offering and giving you honest advice on what and where is the best place to buy your big purchases.

If you want to keep an eye on the best deals, we'd heartily recommend following TRDeals on Twitter plus you can enter your email address below to join our mailing list so you'll get all of the information ahead of the Black Friday deals later in the year.