Great tech innovators: Susan Wojcicki

Great tech innovators: Susan Wojcicki
Great tech innovators: Susan Wojcicki
  • Age: 46
  • Known for: Google, YouTube
  • Quote: "Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters."

It seems that every great technology story starts off in a garage. For Google, that garage belonged to Susan Wojcicki. It was 1998 when Larry Page and Sergei Brin set up office in Wojcicki's garage. At the time she was working as a marketing manager for Intel but by 1999 Wojcicki was working as marketing manager for Google.

One of the first things Wojcicki worked on was a marketing idea that would hopefully take Google viral. The idea was to create a doodle on the Google homepage. It was so successful that it has endured through all the changes Google has gone through and become synonymous with the brand.

From marketing manager, Wojcicki was promoted to senior vice president of Advertising and Commerce. In this role she helped create tools that are used by the majority of companies on the web. The likes of Google Analytics and AdWords were created, so internet companies could evaluate just how well their websites were doing. This tools were also lucrative to Google, with some reports saying that these tools contribute to 96 per cent of Google's profits.

From this Wojcicki changed the way the world views video content. In 2006, Wojcicki was overseeing Google Video and made the request to buy a video startup called YouTube. The site was bought by Google for $1.65 billion and is still the place for video on the web.

Wojcicki is now CEO of YouTube and firmly established as not just one of the most important people in Google, but the technology world.

  • In partnership with Microsoft, powered by the HP Spectre x360

The TechRadar hive mind. The Megazord. The Voltron. When our powers combine, we become 'TECHRADAR STAFF'. You'll usually see this author name when the entire team has collaborated on a project or an article, whether that's a run-down ranking of our favorite Marvel films, or a round-up of all the coolest things we've collectively seen at annual tech shows like CES and MWC. We are one.

Latest in Computing
An Nvidia GeForce RTX 4060 Ti
Nvidia RTX 5060 Ti could be delayed to mid-April and RTX 5060 to mid-May – is AMD starting to look like a clear winner in the battle of Blackwell vs RDNA 4 GPUs?
Xbox Wireless Controller
Microsoft is adding a powerful new feature for using Xbox controllers with Windows 11
Taco Bell AI Drive-Thru
AI is taking over your favorite fast food restaurants as Taco Bell, Pizza Hut, and KFC team up with Nvidia - 500 locations by the end of 2025
Woman disgusted by her laptop
Embarrassing Windows 11 bug that deleted Copilot app is now fixed – but will anyone outside of Microsoft care?
An Nvidia GeForce RTX 5080 leaning against its retail packaging with the RTX 5080 logo visible
Nvidia RTX 5000 series GPUs are finally getting price drops – but there's a catch
ChatGPT and Gemini Deep Research
I pitted ChatGPT Deep Research against Gemini Deep Research - here's how Google's free tool compares to OpenAI's paid offering
Latest in News
An Nvidia GeForce RTX 4060 Ti
Nvidia RTX 5060 Ti could be delayed to mid-April and RTX 5060 to mid-May – is AMD starting to look like a clear winner in the battle of Blackwell vs RDNA 4 GPUs?
An American flag flying outside the US Capitol building against a blue sky
Five Eyes "cannot replace US intel in Ukraine", claims former US Cyber Command Chief
Core Time 2 + iPhone 15 blue
Pebble is taking the fight to the Apple Watch – as its founder calls for action
The Google Pixel 9a
The Google Pixel 9a’s AI has a RAM problem
Xbox Wireless Controller
Microsoft is adding a powerful new feature for using Xbox controllers with Windows 11
Pirate skull cyber attack digital technology flag cyber on on computer CPU in background. Darknet and cybercrime banner cyberattack and espionage concept illustration.
Criminals are using a virtual hard disk image file to host and distribute dangerous malware