A new report claims Disney's ABC is working on original shows made exclusively for its online streaming service, WatchABC.
WatchABC's first original project reportedly is already in development, and is slated to be a short-form scripted comedy starring stand up comedian Iliza Shlesinger, according to Variety.
It isn't the first cable network to take on this type of strategy in a cord-cutting world where people are choosing streaming service subscriptions over pay TV, as CBS announced earlier this month that a new Star Trek series would be launching in January next year on CBS All Access.
But while CBS All Access is a standalone subscription-based app, like HBO Go, ABC's WatchABC is essentially an online portal or app that gives access to live programming and some free episode streaming, though requires a pay TV subscription to get full functionality.
With this in mind, it's still unclear what ABC's plan will be regarding WatchABC exclusive content, according to the report.
It could make new episodes free to watch, with older episodes requiring a pay TV subscription, or it could also end up charging per episode or per season.
The report does indicated that ABC will be using WatchABC as a testing ground for new shows, including both short form and long form, with successful programs heading to a prime time slot on the cable network.
Whatever it eventually plans to do, it is clear that Netflix, Hulu and Amazon Prime have cable networks looking at new ways to draw in audiences.
