Eager to take the fight to Chinese smartphone manufacturers, Samsung is planning to launch a new range of budget Galaxy M series phones in 2019, with the handsets expected to arrive in India first, as reported by Reuters.
Samsung's decision to debut the new budget handset line in India is believed to be a direct result of the South Korean company's market share having recently been overtaken by Xiaomi in the region.
Expected to arrive in India by the end of January (or around a month before the flagship Galaxy S10 is revealed), the Galaxy M10, M20 and M30 will be sold exclusively through Samsung's online store and Amazon's Indian site, with plans for a full global rollout to come shortly after.
Cheap... but good
“The M series has been built around and incepted around Indian millennial consumers,” said Asim Warsi, head of Samsung's mobile business in India, telling Reuters that the new phones are expected to bring about a doubling in online sales of Samsung phones in the country.
Though specs for the M Series are still unconfirmed, Warsi has stated that the phones will feature large batteries and fast charging, backing up previous rumors that the M20 would feature a massive 5,000mAh battery – the largest of any Samsung handset to date.
Developed and made in India, the M Series handsets will be priced from 10,000 rupees (around $142 / £110 / AU$197) to 20,000 rupees (around $284 / £220 / AU$394).
- At the other end of the spectrum is the Samsung Galaxy X: the Korean brand's first foldable phone
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible.
He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.